Reaching your buyers in this inbox-cluttered world is no small feat.
With professionals receiving an average of 121 business emails daily—and Fortune 500 execs seeing closer to 500—the odds of catching your buyer’s eye are slim.
But here’s where AI can make a difference.
Use these practical tips to craft emails that your buyer will want to open.
Your subject line is your first impression—don’t let it fall flat.
With AI tools like ChatGPT, you can whip up multiple subject lines and refine them quickly to grab attention. Try plugging in a prompt to get options tailored to your email’s message. And don’t hesitate to go a bit further—prompt AI with a specific angle, like asking it to imagine it’s a pro email copywriter specializing in high-performance subject lines. This can elevate your options, giving you a better shot at getting your email opened and read.
Example AI Prompt:
Suggest three engaging subject lines (5 words max) for this email: [Paste email].
Got a draft but need some polish? AI is great at sharpening your email for clarity and structure.
Start with a simple request to make the content punchier or trim it down. If the initial result isn’t quite right, guide the AI with specific instructions on how you want the email to flow—whether it’s a strong opening, a direct close, or a specific tone.
You can even feed in any unique insights about your reader to ensure the final version resonates with their needs. It’s an easy way to turn a lengthy draft into something your recipient might actually read.
Example AI Prompt:
You’re a top copywriter who specializes in subject lines with industry-leading open rates. Rewrite this email using the following rules: Max 100 words, strong insight at the start, personalized close.
You can also use AI to adjust the voice and tone for different kinds of recipients—like CFOs in manufacturing versus tech-focused operations managers in healthcare. It’s as simple as asking the AI to shift the message’s perspective based on your desired audience’s unique priorities.
This approach also extends to reaching out to buyers in different regions, helping you not just translate the language, but also delivering culturally attuned and relevant content.
Example AI Prompt:
Adapt this email for three types of recipients: 1) CEOs of small auto parts manufacturers, 2) CFOs of large corporations in the medical devices industry, 3) affiliates seeking new sales opportunities.
With a few well-chosen prompts and some structured guidance, AI can be your secret weapon for building emails that get read and responded to. Give it a try and see how quickly your outreach emails start delivering better results.
Want more tips and sample prompts to improve your emails? Check out our free course.
Jonnie Anderson is a driven product marketer, overseeing product marketing initiatives for TruVoice and Corporate Visions. Jonnie’s career began in customer success, where she developed strategies and programs to drive better customer experiences. But her passion for
creative storytelling drove her to pursue a career in marketing. In her current role, Jonnie applies her background in customer success to develop customer-centric positioning and enablement for the Corporate Visions product suite.
