Emblaze

Idea Lab

Exclusive research and insights for Emblaze community members. This is where breakthrough revenue ideas go from spark to sales‑ready story.
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  • Training Tuesday: Overcome Buyer Objections
    Even when you deliver a knock-out sales message, you won’t always get the result you want right away. Why? Because your prospects raise objections. Watch to learn how to overcome your buyer’s most deeply-rooted objections.
    Members Only
  • Member Story: Chris Kingman, NielsenIQ
    In a sea of never-ending requests, enablement leaders need a North Star to guide their efforts. Chris Kingman from NielsenIQ and Revenue Enablement Society uses Emblaze as that North Star in charting his career and the way that he practices enablement. With Emblaze, he has ongoing access to his customers—sales leaders.
    Members Only
  • Checklist: Assess and Reset Misguided Buying Decisions
    Use this checklist to spot signs your buyer might be overly committed to their approach during your next discovery conversation and learn how to get them back on the right track.
    Members Only
  • Growth Spark: Scaling Processes when Resources are Tight
    Hear from sales leader Lori Harmon why being clear on your company’s value proposition and taking an omnichannel approach are the keys to scaling at any size.
    Members Only
  • Member Story: Hannah Pencek, Vonage
    Revenue leaders need community with one another to grow professionally. Whether meeting on a local, national, or global level with fellow Emblaze members, Hannah Pencek from Vonage credits her membership with meaningful long-term relationships and bold new ideas.
    Members Only
  • Growth Spark: Hiring Right = High Retention Rates
    Knowing what qualities to screen for when interviewing sellers is critical to creating a high-performing team. Learn what IBM leader Aaron Carman looks for when he’s adding to his team.
    Members Only
  • Research Report: Is AI Ready to Design and Deliver Sales Presentations?
    Currently, the evaluation of AI image-to-text tools is based on heated opinions. In this report, you’ll get neuroscience-based answers to the question: What is the impact of AI design compared to human design on the buyer’s brain?  
    Members Only
  • Growth Spark: How to Better Support Sellers with Lower Performance-Based Pay
    How can leaders and organizations help ease the stress and mental load for sellers who have lower performance in a given time period for any number of reasons? Watch to learn how to ameliorate the stress of lower performance-based pay.
    Members Only
  • The State of Sales Productivity 2024
    Gong surveyed hundreds of sellers to identify how AI is transforming how they spend their time. Discover AI adoption rates, use-cases, and what organizations need to do to maximize their sellers’ productivity and return on investments.
    Members Only
  • Member Story: Carolin Schollmeier, Siemens
    Revenue leaders rarely have time to start strategies from scratch. With her Emblaze membership, Carolin Schollmeier, Lead of Digital Sales Enablement at Siemens, cherry-picks from the Idea Lab to infuse her own approaches, along with insights and ideas gleaned at the annual Emblaze Summit.
    Members Only
  • Growth Spark: Helping Sellers Negotiate More Effectively with Buyers
    When sellers are stressed out or struggling with other difficult emotions, what tangible supports can leaders provide to help them feel more confident, clear, and certain? Watch to learn how leaders can help sellers negotiate more effectively with buyers—with less stress.
    Members Only
  • Research Report: Discovery Isn’t Dead – How to De-Escalate Committed Buyers
    Some buyers come to you already committed to the wrong solution. How can sellers recognize this early on—and guide these buyers toward a better solution? Get this report on the factors driving a buyer’s commitment and how sellers can encourage them to make a change.
    Members Only