Decode Your Sales Team’s DNA

Discover the sales skills driving performance—and the gaps slowing it down.

The Strands That Build Your Team’s DNA

Every sales team has a unique DNA: a sequence of core competencies (skills and behaviors) that determine the team’s performance.

And when you map that sequence, you reveal the patterns powering your business growth—and the gaps slowing it down.

Decode your sales team’s DNA today, using reliable buyer insights—not assumptions. 

Why It’s Time to Grab the Microscope

Sales cycles are getting longer. Stakeholder groups are getting larger. And revenue leaders like you are struggling to diagnose performance gaps using outdated or self-reported data.

If you want clearer insight into how your sellers perform in real conversations—and stronger execution of the actions that move deals forward—you need a sharper, data-driven look at what your team is doing in live deals.

This page gives you the complete toolkit to start doing that with confidence.

Who the DNA Toolkit Is For

This toolkit is built for leaders like you who want to understand what truly determines your team’s performance—using reliable data, not assumptions:
  • Revenue leaders diagnosing team-wide performance
  • Sales enablement leaders looking for targeted coaching paths
  • Sales managers owning skill data and forecasting models
  • Anyone responsible for hitting a number—and improving how their team gets there
If you’re ready to uncover the competencies driving seller behavior, so you can diagnose and improve the way your team executes in real deals, you’re in the right place.

What Your Team’s DNA Can Reveal

With this toolkit, you’ll learn how to:
  • Identify the 8 core seller competencies that consistently determine acquisition and expansion outcomes
  • Understand which competencies matter most for retention vs. expansion opportunities
  • Move from assumptions-based evaluations to evidence-backed skill assessments
  • Determine where coaching will have the greatest impact on win rates and target training accordingly
Great 8 sales competencies for acquisition sales and for post-purchase expansions sales

Trust Data, Not Assumptions

This isn’t another opinion-based training or generic coaching framework.

The resources in this DNA toolkit are grounded in:
  • Buyer feedback from 150,000+ B2B decisions
  • Sales competencies that are predictive of win rates
  • Precise skill assessments that reveal how sellers perform in real deals
See What Your Sellers Are Really Made Of
Decode your team’s sales DNA and identify the skill gaps that determine deal outcomes—so you can coach with confidence, strengthen execution, and drive measurable revenue growth.