Match Your Message and Skills to Your Buyer’s Situation

Nearly two-thirds of companies don’t differentiate their approach between customer acquisition and customer expansion conversations.

But research shows that using the same approach for every type of buyer can backfire spectacularly.

Whether you’re wooing a new prospect, keeping a loyal customer, or nudging them to buy more, your approach should appeal to your buyer’s unique psychology in that moment.

Use this planner to ensure your sales team has the right messages and skills to win every commercial moment.

You’ll find out:

• What kind of message to use for new business
• How to plan for different conversations with your customers
• The specific skills your sellers need for each situation