The Just-in-Time Enablement Cycle

Enablement teams pour countless hours into planning and executing live classroom sessions, virtual workshops, and e-learning courses.

But these formal learning experiences are often disconnected from the day-to-day realities sellers face in the field.

And all those carefully crafted training sessions and meticulously designed playbooks collect digital dust while reps improvise their way through high-stakes buyer conversations.

Think about it: When was the last time one of your reps said, “That training from last quarter really prepared me for this curveball my buyer just threw”?

Traditional training and enablement activities aren’t giving sellers what they need, when they need it most.

Enter Just-in-Time Enablement—a new framework that turns enablement from a check-the-box exercise into your sales team’s secret weapon. Think of it as enablement for the streaming era—on-demand, just-in-time support that sellers will actually use (and maybe even enjoy).

Download this overview of the Just-in-Time Enablement framework and:

• Sharpen your sales foresight – Gather relevant insights from both sellers and buyers, so you can predict (and solve) challenges before they derail deals.
• Change sales behaviors – Make training and coaching so useful and easy, your reps will forget they’re learning.
• Become a revenue engine – Measure and communicate impact so well that your CFO will want to buy you dinner.