Build Your Sphere of Influence

Even your biggest wins can fade into one-off transactions without an account development process. 

One critical part of this process is building strong relationships across every level of your buyer’s organization.  

Surface-level connections leave you vulnerable when competitors come calling, contacts leave, or service issues arise. 

But building these relationships doesn’t happen by chance.  

In this checklist, you’ll learn how to plan consistent, meaningful interactions that demonstrate your commitment to your buyer’s success.

You’ll learn: 

• Who you need to nurture relationships with at an organization
• How to build a cadence to ensure consistent communication
• What information your buyers value most