Are You Coaching in the Dark? The Evidence-Based Path to High-Impact Sales Coaching

You’re coaching hard. Sellers are logging calls, recording “reasons lost,” and talking a big game in pipeline reviews. 

So why are win rates stuck in neutral? 

Most sales orgs coach to what sellers think buyers want—not what buyers actually value. In fact, sellers’ explanations for lost deals miss the real reason 50–70 percent of the time. 

It’s time to get feedback from the people who matter most: your buyers. 

We analyzed over 120,000+ won and lost deals and found eight specific competencies that buyers say separate winners from the rest. Coach to these competencies and win rates leap 40 percent. Ignore them, and you’re doomed to repeat the same mistakes. 

In this session with Tim Riesterer, Chief Strategy and Research Officer at Corporate Visions, you’ll see how to: 

• Zero in on the real skills that predict deal outcomes and move deals
• Measure and coach to the sales competencies that buyers care about most
• Replace generic training with targeted, proof-backed coaching that makes new skills stick

Ready to ditch the hunches and start coaching to win? Sign up to see what you’ve been missing.