Winsight

Protect Your Value: The Art and Science of Creative Negotiation

Buyer feedback reveals how to discuss value (not just price) in negotiations.
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Price pressure is inevitable in B2B sales.

When it hits, sellers typically choose between two paths: Hold firm and risk losing the deal, or discount and sacrifice margins.

But what if there was a third path—one where creative negotiation becomes a competitive advantage?

In this Winsight, you’ll see analysis of buyer feedback from thousands of B2B deals, and why buyers value creative negotiation partners.

You’ll discover:

  • The real cost of being too rigid in negotiations
  • What negotiation strategies winning sellers employ
  • How to shift focus beyond just price

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