If you’re spreading your enablement efforts like peanut butter across a general set of skills that worked yesterday, you’re doing your sellers a disservice.
They might be perfectly prepared for challenges they faced last year, but to stay competitive, your sellers must sharpen the skills that matter most to buyers right now.
When you identify which sales skills align with buyers’ current decision-making patterns, you can focus your enablement where it will have the greatest impact.
So which skills are most likely to win deals?
In this winsight, you’ll see the latest data about what skills are most predictive of deal outcomes, so you can make strategic shifts and match what buyers really need from sellers today.
You’ll learn:
- The skills most likely to predict a win or loss
- How buyer sentiment has changed since last year
- Ways to rethink your strategy based on the new data