Insights That Guide Your Strategy

Conventional dashboards tell you what happened. But you don’t need more activity data. You need answers. 

With TruVoice, you see what to do next—so you can coach with precision, message with clarity, and make smarter go-to-market decisions. With decision-level insight, you can stop guessing—and start improving based on evidence.

Data without Action Is Just Information

Your CRM is full of data, but it’s only telling half the story. Sellers log what they think happened. Call recordings show you what was said. But if you’re not capturing what buyers believe, you’re missing half the story. 

Without buyer-backed insight, you’re left reacting to seller-side stories and surface-level data. It’s time to move from reporting to resolving.

Our Evidence-Backed Approach

Most insights stay locked in slide decks and dashboards. They explain the past but offer little direction for the future. We approach insights as a strategic asset that influences decisions, not just documents them.  

Our methodology reveals: 

  • What shaped the buyer’s decision—not just how it ended
  • Which selling behaviors and buyer triggers made or broke the deal
  • Where your product, marketing, and sales efforts are out of sync 

With buyer-backed insights, you can shape stronger positioning, make smarter roadmap decisions, and coach teams based on buyer evidence.

What Kind of Insights Do You Need?

Find out where deals go sideways, where your message misses, and where your team can improve.

Win-Loss
Analysis

Pinpoint why deals were won or lost—based on real buyer feedback that reveals decision drivers, not guesswork.

Sales Performance Analysis

Diagnose the selling skills that make the biggest impact, and direct coaching to the exact moments where reps struggle.

Customer Experience Analysis

Uncover where expectations break down across the customer journey and what needs to change to improve execution.

Competitive Analysis

See how buyers compare you to competitors—so you can refine your positioning and win more head-to-head deals.

Churn Analysis

Understand why customers walk away, what signals you missed, and how to reduce preventable churn going forward.

Insights That Live Where Your Teams Work

Get buyer-backed insights where and when they’re most actionable—without disrupting how your teams work.

Insights Delivered in Context
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Surface timely, role-relevant insights and guidance directly inside your CRM, LMS, or enablement platform—right where decisions and development happen.

Always-On Dashboards
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Track buyer feedback, selling behaviors, and competitive trends in one place—so you can spot patterns, prioritize action, and share updates with confidence.

Integrated Coaching and Content
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Match buyer-identified gaps to precision coaching and targeted fluency practice, delivered automatically in the flow of work.

What Makes TruVoice Different (and Better)

What sets TruVoice apart from other marketing and sales intelligence providers?

Buyer-Backed, Not Seller-Biased
Data comes from the people making the decisions—not just those logging the results.
Operational at Every Level
Designed for coaching, planning, messaging, and strategic decision-making.
Rooted in Decision Science
Backed by 60+ scientific research studies and tested in live selling environments.
Positioning Insights from the People Who Decide
Messaging guidance that reflects buyer perception—not internal consensus.
Designed for Scale
Built to deliver fast results, flexible implementation, and cross-functional impact.

Why Customers Love TruVoice

"TruVoice allows us to filter out easily and to find the exact reasons each brand or sector is winning and losing. The very best part about working with this organization is the people at Corporate Visions. We love our team... so much that they have become a part of our work family."
Lindsay C
Competitive Insights Manager

Real Companies. Real Results.

Corpay One
United Airlines
VM Ware
Thermo Fisher
SmartSheet
IBM
Rockwell Automation
Grainger
Baxter
Hewlett Packard Enterprise
Midco
ADP
3M
ÜKG
Cloudflare
Cisco
Ox Blue
FIS
Waters
Modernizing Medicine
Schneider Electric
Kimberly Clark
Siemens
Boston Scientific
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