Master Sales Leadership

Most sales managers default to firefighting urgent issues with their team. But with the right training and structure, you can turn sales managers into force multipliers—equipped to coach with clarity, manage with purpose, and forecast with confidence.

Photograph of lion representing a confident and skilled sales leader

Why Most Leadership
Training Doesn’t Stick

High-performing reps are often promoted without being prepared to lead. 

The result? They react to issues, jump into deals, and neglect strategic priorities like coaching, pipeline planning, and development. Without a repeatable system, your managers become bottlenecks—not builders.

What High-Impact Managers Do Differently

You need a way to maximize return on sales leadership. That means making the most of your managers’ limited time by doing the right things, at the right time, with the right reps. 

They’ll be able to: 

  • Run structured coaching cadences—not ad hoc check-ins
  • Diagnose performance gaps with data, not intuition
  • Plan proactively, align resources, and maximize capacity
  • Forecast accurately using repeatable pipelines rather than guesswork

Science-Backed Training for Sales Leaders

Our sales leadership training is grounded in Decision Science, built for real-world selling environments, and designed specifically for sales managers to drive consistent performance across every stage of your sales process.

icon-x-o-arrow

Coach for Impact

Use performance profiles to guide coaching strategy

Run 1:1s and team meetings that reinforce behavior change

Focus coaching time on high-impact deals and sellers

icon-insights-magnifying-glass

Plan with Precision

Identify team structure and skills gaps

Prioritize the right accounts, reps, and opportunities

Build territory and team plans that align with revenue goals

icon-bullseye

Forecast with Confidence

Improve pipeline quality and forecasting accuracy

Use data to spot risks early and plan proactive actions

Establish a repeatable cadence that drives accountability

Recognized for Excellence

Train for the Conversations That Drive Team Performance

Your managers don’t need another leadership seminar. They need the skills to lead the moments that determine whether deals move forward, reps improve, and forecasts hold up. 

In this program, your managers will learn process-driven, behavior-based leadership—so they can maximize their team’s performance without getting bogged down with busywork.

Built for How
Modern Teams Learn

Online, Self-Paced Sales Training
Virtual training dashboard with self-paced online sales training modules

Flexible, focused, and built for impact. Your sellers learn at their own pace—then put new skills into practice with challenge assignments and expert coaching that drives performance. 

Virtual, Instructor-Led Training
Screenshot of Tim Riesterer as an instructor in a virtual sales training event

Live, interactive sessions that bring learning to life. Your team joins expert-led virtual workshops designed around real sales opportunities, so training is immediately actionable. 

In-Person, Instructor-Led Training
Sales training expert leads an on-site workshop for a B2B sales team

Transformative live workshops that sellers won’t forget. Expert facilitators lead lively, hands-on sessions where your sellers learn new skills, get live practice and feedback, build peer connection, and leave ready to win. 

Ongoing AI-Driven Coaching
AI-powered coaching platform with AI coach giving sales rep feedback in practice session

Just-in-time coaching to sharpen skills after every deal. Give every seller a personalized development path, based on performance feedback from real buyers, to sharpen their skills. 

What Sales Managers Are Saying

As a new manager, this training was extremely beneficial. It provided guidance and direction on how to approach coaching my team.

Sales Manager

Good content and kept my attention throughout. Master facilitator.

Sales Director

Get the Most Out of Your Feedback with These Resources

Tim Riesterer – What Sales Must Do During Economic Uncertainty
Learn More
Three Ways to Improve Your Return on Sales Leadership - Tool Cover over a light orange background
Learn More
Stop Managing, Start Leading - E-book Cover over a blue background
Learn More

Common Questions About Master Sales Leadership

A: Master Sales Leadership is purpose-built for frontline sales managers and directors who are responsible for driving pipeline, forecast accuracy, and rep performance. Whether they’re new to the role or leading large regions, this leadership development training gives them a structured system to coach strategically, plan proactively, and lead consistently.

A: Most leadership training is theoretical or too general—it doesn’t reflect the realities of managing a modern sales team. This program is grounded in Decision Science and focuses on high-leverage leadership behaviors tied to actual sales outcomes: coaching cadence, pipeline health, and forecast reliability. It’s practical, proven, and built for frontline execution.

A: Not at all. This program complements what you’re already doing. You’ll get a leadership system your managers can apply across any methodology or toolset, helping them use your existing assets—like CRM data, conversation intelligence, or playbooks—more effectively and consistently.

A: Every concept is paired with challenge assignments, reinforcement tools, and just-in-time reinforcement to turn new skills into habits. Plus, our program includes reinforcement mechanisms that align with your enablement rhythm, so adoption doesn’t depend on one-and-done workshops.

A: Absolutely. We customize the experience by team type, region, leadership maturity, and even vertical. Whether you’re onboarding new leaders or scaling an entire layer of frontline managers, the training adapts to your world.

Round Out Your Sales Training Program

Leadership is just one part of your team’s performance puzzle. Explore additional skill areas designed to win every commercial conversation.

Multiply Your Managers’ Impact

Let’s get your managers the skills and systems they need to drive real team performance.