Sales Training to Acquire More Customers

B2B buyers are overwhelmed with options and underwhelmed by what they hear. But with the right training, your sellers can break through indecision, create urgency, and win more deals.

Sales rep using skills he learned from sales training to acquire more customers

Why Most Acquisition Efforts Miss the Mark

Too often, early-stage sales conversations fail to reframe how buyers see their problem, let alone shift how they think about solving it. And without a compelling reason to change—and a clear reason to choose you—buyers do what feels safest: nothing. 

The result? Bloated pipelines. No-decisions. Price pressure. And deals that never get past the first few conversations. 

Diagram of 4 components of customer acquistion training: disrupt the status quo, differentiate your solution, justify the decision, and build consensus

What Your Team Needs to Win New Customers

To earn your buyers’ time and trust, your sellers need more than product knowledge and polite persistence. They need to: 

  • Disrupt the status quo with insight, not information
  • Differentiate your solution in a way your buyers won’t forget
  • Justify the decision against executive scrutiny
  • Build consensus and protect your margins 

That takes situational fluency, grounded in buyer psychology and reinforced through real-world application.

Science-Backed Acquisition Skills for Sales

Our acquisition skills training curriculum supports every deciding moment in the buyer’s journey.

It’s sales training grounded in buyer psychology, backed by original research, and delivered in flexible formats so you can match the right training to your team’s most pressing performance gaps. 

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Build Pipeline

Start conversations that open more qualified opportunities. 

Gain agreement on the problem to solve

Use discovery to plan your next move 

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Progress Opportunities

Reframe your buyer’s assumptions and guide their decision toward your strengths. 

Make a case for change

Demonstrate clear differentiation

Articulate meaningful value 

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Close Deals

Build consensus, mitigate risk, and help buyers justify their decision.

Create executive urgency

Justify the investment

Negotiate creatively 

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Influence Outcomes

Shape how buyers think, feel, and actso every conversation moves the deal forward.

Deliver compelling communications

Master virtual meetings

Resolve concerns responsively 

Recognized for Excellence

Win the Moments That Win New Logos

Most sales conversations feel the same to your buyers. Safe. Predictable. Easy to ignore. 

We train your team to stand out—to deliver the right story, at the right time, in the critical moments that shape buying decisions. 

Ready to equip your team to win more new business? 

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Built for How
Modern Teams Learn

Online, Self-Paced Sales Training
Virtual training dashboard with self-paced online sales training modules

Flexible, focused, and built for impact. Your sellers learn at their own pace—then put new skills into practice with challenge assignments and expert coaching that drives performance. 

Virtual, Instructor-Led Training
Screenshot of Tim Riesterer as an instructor in a virtual sales training event

Live, interactive sessions that bring learning to life. Your team joins expert-led virtual workshops designed around real sales opportunities, so training is immediately actionable. 

In-Person, Instructor-Led Training
Sales training expert leads an on-site workshop for a B2B sales team

Transformative live workshops that sellers won’t forget. Expert facilitators lead lively, hands-on sessions where your sellers learn new skills, get live practice and feedback, build peer connection, and leave ready to win. 

Ongoing AI-Driven Coaching
AI-powered coaching platform with AI coach giving sales rep feedback in practice session

Just-in-time coaching to sharpen skills after every deal. Give every seller a personalized development path, based on performance feedback from real buyers, to sharpen their skills. 

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“Corporate Visions gave us a repeatable structure, language, and visuals for how to communicate our value in a way that resonates with our customers.”

Annie Lizenbergs
Senior Director, Revenue Enablement and Global Programs
Highspot

Sharpen Your Strategy with These Expert Resources

Pictures of Doug Hutton and Jay Livingston, sales leaders at Corporate Visions, with information of the webinar they will be hosting called Breaking Through Buyer Bia: Navigating the New Rules of B2B Selling. on March 27th at 12pm ET.
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B2B Buying Behavior Research, Stats, and Trends
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Master the Great 8 - Ebook cover over a dark gray background
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Common Questions About Our Sales Training

A: We’ll work with you to assess your pipeline gaps, deal velocity, and seller performance to identify the most relevant acquisition skills for your motion. This isn’t off-the-shelf—it’s built to fit your goals.

A: Most sales training stops at theory. Ours is grounded in Decision Science and delivered in the moments that matter—so sellers don’t just hear it once, they use it in live opportunities. And we equip managers to coach it, so it sticks.

A: No. In most cases our skills integrate with your existing process and tools. We’re not asking you to start over—we’re helping you get better results from what you’re already doing.

A: Many clients report early signals—like better conversion from first meetings and stronger qualification—within the first quarter. We’ll help you define measurable outcomes from the start and track what matters.

A: Yes. We offer modular content and delivery formats that adapt to your team’s structure, geography, and experience levels. Whether you’re upskilling new reps or refining veteran teams, we’ve got the depth to match.

A: Every training is paired with practical application, coaching guidance, and optional just-in-time prompts—so skills become habits. You’ll also get resources to embed the language into your deal strategy and content.

Round Out Your Sales Training Program

Acquisition is just one part of your team’s performance puzzle. Explore additional skill areas designed to win every commercial conversation.

Get a Sales Training Plan Built for Today’s Buyers

Let’s match the right training options to your team’s goals.