For Executive Leaders

Make Revenue Growth Predictable by Winning the Moments That Decide It

Build a resilient growth engine for acquisition, expansion, and renewal revenue by anchoring it to what actually influences buyers.

Revenue Is Hard to Predict and Easy to Disrupt

Gain control by exposing what’s breaking performance and reinforcing what consistently drives results..
“As a result of our partnership with Corporate Visions, our win rate increased from about 23% to 43% across the portfolio of solutions we offered.”
Sona Jepsen, Chief Revenue Officer and Advisor Formerly FIS, American Express, Rolls-Royce

Turn Buyer Evidence into Strategic Leverage

Executive teams make high-stakes GTM investment decisions without clear visibility into what changes buyer decisions. Activity and adoption metrics show what’s happening—not why revenue is won, expanded, or protected.

Without decision-level buyer insight, investment gets spread across tools and programs, and results get explained after the fact.

With Corporate Visions, you can focus investment where it improves win rates, expansion, and renewals.

A Buyer-Led Revenue Performance Approach

This is how high-performing companies turn strategy into repeatable revenue without relying on heroics or over-investing in disconnected initiatives.
Define the Moments That Determine Revenue
Identify the buyer experiences that predict wins, expansions, and renewals where confidence is built, risk is reduced, and decisions are made.
Align the Revenue Organization Around Those Moments
Bring sales, enablement, marketing, and other customer-facing teams into alignment around a shared definition of what winning looks like.
Equip Teams with Skills and Stories That Influence Decisions
Make sure your teams show up consistently with the behaviors and messages proven to influence buyer decisions rather than relying on improvisation or best practices.
Use Leading Indicators to Guide Performance
Leverage buyer feedback and commercial signals as early indicators so you can diagnose risk, prioritize investment, and course-correct before results slip.

Targeted Solutions for Revenue Organizations

Start thinking of how you can use capabilities that work together as a connected revenue performance approach—not isolated tools or programs.
Buyer Insights
Use buyer feedback to understand why deals are won or lost, where expansion stalls, and where renewal risk is emerging—before it hits the forecast.
Skills Training
Develop the exact competencies that correlate to higher win rates, stronger expansion, and more defensible renewals—measured through performance-based assessment, not self-ratings.
Messaging
Align the organization around a clear, defensible commercial narrative that shapes buyer decisions—and that scales across teams, regions, and channels.
Process and Leadership
Equip leaders and managers with a repeatable system for coaching, deal reviews, forecasting, and performance management—all anchored in buyer behavior.
FAQs

Frequently Asked Questions We Hear from Executive Leaders

Resources

Explore Revenue Strategy and Leadership Insights

Research, benchmarks, and frameworks to help executive teams build predictable growth—and defend the system behind the number.
You Can’t Coach What You Can’t See
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