Articulate Meaningful Value Tool

Confidence and competence. All too often, that’s what salespeople lack when selling to the C-suite and other financial decision makers.

In fact, Corporate Visions research found that most companies aren’t satisfied with their ability to tell an executive-level story.

This is a big issue, considering that 80 percent of your deals will require a VP or higher-level signoff.

How can your sellers overcome their “fear of heights” when selling to the C-suite?

In this checklist, you’ll learn how to articulate the value of your solution and persuade executive buyers to invest their time and attention. You’ll see how to:

• Grab the attention of executives
• Engage in a conversation that holds their focus
• Present insights that spark interest in your solution