For Product Marketers

Turn Buyer Evidence into GTM Decisions People Actually Follow

Use buyer evidence to set a defensible point of view, align cross-functional decisions, and make strategy show up consistently in sales execution.

Buyer Insight Without Action Is Just Noise

Product marketing is expected to be the connective tissue between buyers and business stakeholders. But in most organizations, buyer insight is scattered, and its influence stops short. You may have win-loss data, research reports, and customer feedback, but: 
 
– Product decisions are still driven by internal priorities
 
– Sales adapts messaging deal by deal
 
– Marketing personalizes at scale without a shared point of view
 
– Executives debate strategy based on opinion, not evidence
 
Guide decisions–what to build, how to sell, how to position, and where to invest–with buyers insights and evidence-backed strategies. 
“Whenever we’re doing new market material, we want to understand that things are resonating with the customer, and understand why we’re winning and why we’re losing those deals…I was convinced that we could meet this challenge with TruVoice.”
Martin Kurowski, Product Marketing Manager, Fiix by Rockwell Automation
TruVoice is Corporate Visions’ buyer insight platform, turning structured win‑loss and customer feedback into useful insight for PMMs.

Move from Tactical to Strategic Product Marketing

Modern product marketing is not a messaging function—it’s a market intelligence and GTM strategy role.

With Corporate Visions, your PMMs move beyond reporting buyer feedback to operationalizing it across the business. This means that insight drives consistent decisions across acquisition, expansion, and retention.

A System for Strategic GTM That Actually Sticks

This is how product marketing uses buyer evidence to align teams and shape outcomes without adding process or friction.
Surface Buyer Truth That Changes Decisions
Use buyer insight from TruVoice to understand not just what buyers say—but what drives hesitation, preference, and decisions.
Codify a Defensible Commercial Narrative
Translate buyer insight into a clear point of view competitors can’t easily copy—anchored in what buyers value, fear, and need to justify change.
Guide Product and Portfolio Decisions
Bring buyer evidence into roadmap discussions, packaging decisions, and investment priorities—so product decisions reflect real buyer risk, urgency, and value drivers.
Create Executive Confidence in the GTM Plan
Use buyer evidence to explain why strategies are changing, where risk is increasing, and how GTM investments connect to revenue outcomes, so executives stop debating anecdotes and start trusting the plan.

Targeted Solutions for Product Marketing

These solutions help Product Marketing lead GTM decisions with buyer evidence—and prove strategic impact across the business.
Buyer Insights
Turn win-loss and customer feedback into decision-grade evidence. Use insights to set GTM priorities, guide product choices, and align executives.
Messaging
Create differentiated narratives and sales-ready messaging grounded in buyer decision science—designed to influence preference, not just awareness.
Sales Training
Ensure GTM strategy shows up in real buyer conversations. Train sellers to execute against shared priorities—not personal interpretations.
Leadership and Coaching
Align leaders and managers around one story—that way, coaching, deal reviews, and forecasts reinforce the same differentiated message.
FAQs

Frequently Asked Questions We Hear from Product Marketing Leaders

How does Corporate Visions help align cross-functional teams?

Buyer evidence becomes the shared source of truth. Teams align faster because decisions are anchored in external reality, not internal debate.

Resources

Go Deeper on Buyer Insights and Differentiated Messaging

Research, frameworks, and real buyer insight you can use to sharpen positioning—and defend your strategy with confidence.
Tailor Win-Loss Insights for Every Team
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