Webinar

Using Win-Loss to Win Trust: Elevate Your Strategic Impact

Learn how win-loss analysis empowers Product Marketing Managers to drive strategic impact.
Ryan Cuellar
Ryan Cuellar

SP Strategic Accounts
Corporate Visions

Most companies view their Product Marketing Managers (PMMs) as doing little more than making presentation slides look pretty. In reality? They're the architects of revenue growth, enabling go-to-market strategies that connect directly to buyers' deepest needs and motivations. In this session, Ryan Cuellar, VP of Strategic Account at Corporate Visions, you'll see how PMMs can position themselves as a trusted strategic force - all through using concrete buyer evidence and science-backed insights from win-loss analysis. Following a Crawl-Walk-Run approach, you'll learn to:

  • Stop yelling into the void and create value with the very first buyer interview
  • Get product, marketing, and sales teams to seek out your insights
  • Position yourself as a trusted strategic partner

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With these insights, you'll be on your way to a better win-loss program in no time.

Using Win-Loss to Win Trust: Elevate Your Strategic Impact

Learn how win-loss analysis empowers Product Marketing Managers to drive strategic impact.

Most companies view their Product Marketing Managers (PMMs) as doing little more than making presentation slides look pretty. In reality? They’re the architects of revenue growth, enabling go-to-market strategies that connect directly to buyers’ deepest needs and motivations. In this session, Ryan Cuellar, VP of Strategic Account at Corporate Visions, you’ll see how PMMs can position themselves as a trusted strategic force – all through using concrete buyer evidence and science-backed insights from win-loss analysis. Following a Crawl-Walk-Run approach, you’ll learn to:

  • Stop yelling into the void and create value with the very first buyer interview
  • Get product, marketing, and sales teams to seek out your insights
  • Position yourself as a trusted strategic partner