Idea Lab

Every level of selling is discovering the power of a consistent, persistent approach to multi-channel, multi-touch messaging and content as part of the disrupted digital buying journey. Learn ways you can implement these techniques in your own organization!  

You might be able to reach a prospect first, but does a faster response time actually improve your win rates? Does a day really make a difference?

For all the data that measures how quickly organizations respond to their leads, there’s been little to no research that measures whether response times improve close rates—until now. In this research brief, you’ll see the results from a year-long field trial that shows how your response times affect your win rates.

Get the results from a year-long field trial that tracked new inbound opportunities, from created to closed won. You’ll see the difference a day makes in your ability to win deals with prospects, and how your response time can impact the size of those deals.

How much does response time impact your ability to close deals? Find out in this on-demand webinar based on a field trial conducted by Emblaze (formerly B2B DecisionLabs).

You don’t need to simplify complexity. Get this checklist for five neuroscience-backed presentation design principles to make complex concepts more memorable to your buyers.

Should you simplify complexity for a culturally diverse audience? Or do certain cultures appreciate extra details?

In this checklist, you’ll learn more about two research-backed segmentation criteria to better predict your buyer’s journey. When you can plan for how buyers will move through their decision-making process, you can take steps to enable your team, influence that process, and make it faster and easier to close the deal.

With the growth of a global economy, conducting business across borders is inescapable, especially with the convenience of virtual platforms. But do people from different cultures process information differently? When presenting to a culturally diverse audience, do you need to simplify complexity, or include additional details?

Almost every company uses segmentation criteria—like personas and industry verticals—to target buyers. But most struggle to make that segmentation actionable.

Almost every company uses segmentation to target buyers, but most struggle to make segmentation actionable for sellers. In this research report, you’ll learn how to use effective segmentation to predict your buyer’s journey and enable your sellers to close more deals.

How can your sellers establish credibility quickly in a virtual environment? What, specifically, can you do to ensure your virtual audiences perceive your sellers—and your message—as credible? Find out in this neuroscience research report from Dr. Carmen Simon.