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You’re measured on different outcomes—but your success depends on the same buyer decisions. This is where you find the programs and proof built for your goals.
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When teams rely on opinions, content gets noisy and inconsistent. Our resources are grounded in buyer evidence—so you can sharpen decisions, messaging, and execution.
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Research shows that people will naturally only retain about 10 percent of the info you share with them. To cut through distractions, your presentation visuals need to keep your audience engaged and deliver a highly memorable message that inspires your prospects to act in your favor. Can your PowerPoint carry the day?
In this webinar replay with the National Sales Conference and Corporate Visions’ Chief Science Officer, Dr. Carmen Simon, you’ll learn how brain science and research-backed design can help you create remote sales presentations that your customers will remember.
New research proves that buying psychology in renewal and expansion conversations is 180 degrees different than in acquisition conversations. And if you don’t tailor your sales and marketing approach to meet these unique pressures and demands, you’re putting most of your revenue at risk.
You use algorithms to research prospects, qualify leads, and in some cases, even write and edit your content for you. But how much automation is too much? Watch this on-demand webinar to explore the ideal, science-backed balance when engaging your customers.
Your buyers make decisions based on what they remember, not on what they forget. Watch this on-demand webinar to learn four big mistakes that most marketers and sellers make, and discover the science of becoming memorable.
Conventional wisdom says that if you want to talk with an executive, you need to offer up relevant case studies, ROI calculations, and quantified strategic results. That advice made sense 25 years ago, when you had limited access to executive decision makers. But does it still hold up today?
Ask any salesperson and they will tell you, gaining meetings with senior executives has never been more difficult. The conventional wisdom is that if you want to get an executive’s attention, you have to sound like an executive and gain their attention by offering case studies, ROI, and other quantified results. But does this conventional wisdom still hold up in today’s selling environment?
When it comes to creating lasting behavior change, most sales leaders assume that virtual sales training is just a pale imitation of the in-person classroom. But what if your virtual training program was as effective—if not more effective—than classroom training?
No matter how you spin it, telling a customer “I’m sorry” is never easy. But is it possible to effectively handle a crisis right away and rescue the relationship all while advancing it to an even higher level?
It seems well-intentioned and inherently logical: show your prospects you understand their world by positioning yourself as a member of their pack. But is that really how buyers hear the word “we” in these types of conversations? Will you create more opportunitites or increase the possibility of a sale?
This study, conducted with Dr. Nick Lee, a professor at the Warwick Business School, tests a range of approaches, all with an eye to answering one key question: How do you become more compelling and memorable when you’re not in the same room as your prospects or customers?
This 2017 study, conducted with Dr. Nick Lee, a professor at the Warwick Business School, tests a range of approaches, all with an eye to answering one key question: How do you become more compelling and memorable when you’re not in the same room as your prospects or customers?
