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You’re measured on different outcomes—but your success depends on the same buyer decisions. This is where you find the programs and proof built for your goals.
Choose your role to see what that looks like in practice.
When teams rely on opinions, content gets noisy and inconsistent. Our resources are grounded in buyer evidence—so you can sharpen decisions, messaging, and execution.
Find insights, articles, webinars, and more evidence-backed resources to grow revenue.
If buyers can’t distinguish your solution from the rest, you look like just one more choice among many viable options. How do you create the competitive separation you need? How do you position your solution in a way that persuades buyers to choose you?
No one wants to believe your solutions are the same as your competitors. Yet, in well-defined categories, multiple companies can feasibly do the same job with similar capabilities and pricing. How do you avoid this parity trap and create the competitive separation you need to stand out?
Your buyers are using digital content to discover, understand, and narrow their options before they make a buying decision. And while you can’t always control when or how they find your content, this research will help make sure they’ll remember you when they do.
From a neuroscience perspective, the visuals you choose for e-books and other content should ease your buyers’ cognitive workload and help them make sense of the information they read. But what kind of visuals are the most effective?
Companies suspect that adding movement could improve their presentations. But will it? And what kind of movement is most effective? Find out how animation and annotation impact virtual presentations.
As the buying journey becomes more self-guided, companies are weighing the benefits of interactive tools that buyers can use to inform their decisions. But does interactivity improve memory and motivation?
Jump into the time machine with us and Rory Sutherland, one of the world’s foremost experts on B2B buying behavior, and watch this on-demand webinar from 2020, where he helps launch B2B DecisionLabs, an earlier iteration of Emblaze!
In this on-demand webinar, Dr. Carmen Simon, Chief Science Officer at Corporate Visions and Emblaze, reveals surprising new brain study research that challenges long-held assumptions about marketing and sales content, and how that content influences buyers’ decisions.
It’s no longer enough to influence awareness or interest with your messages and content—your marketing organization is now driving buying decisions. Get science-backed strategies to make your marketing more influential in this research report.
In this on-demand webinar with cognitive neuroscientist and Chief Science Officer Dr. Carmen Simon, you’ll learn practical techniques to activate your buyer’s memory and make your marketing more influential.
Seventy-five percent of all sales calls are now virtual. The stakes are high in these situations. Your presentations need to grab and hold your buyers’ attention, cut through distractions, and inspire future action. There’s just one big obstacle in your way: most people will forget up to 90% of what you show them.
When you’re not meeting face-to-face, your presence is reduced to a thumbnail on a web conference. And your sales deck—the one designed to be the backdrop for an in-person conversation—becomes the focus of attention. Is your PowerPoint up to the task?
