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EVP Customer Experience
Corporate Visions

VP Training Services
Corporate Visions
You know charging higher prices can put your deals at risk.
Buyers not only see added costs, but also the work it takes to justify your solution over lower-priced competitors.
The good news is you can win at higher prices—without resorting to discounts.
In fact, 25 percent of the time, buyers select a solution that is more expensive than competitor offerings, according to data from hundreds of deals.
How can you persuade buyers to choose you, even if it’s the most expensive option?
In this webcast with Catherine Alexander, VP Training Services, and Doug Hutton, EVP Customer Experience, you’ll discover science-backed techniques to command a premium price while neutralizing competitors. You’ll walk away knowing how to:
Learn how you can win even when you have the highest price.
You know charging higher prices can put your deals at risk.
Buyers not only see added costs, but also the work it takes to justify your solution over lower-priced competitors.
The good news is you can win at higher prices—without resorting to discounts.
In fact, 25 percent of the time, buyers select a solution that is more expensive than competitor offerings, according to data from hundreds of deals.
How can you persuade buyers to choose you, even if it’s the most expensive option?
In this webcast with Catherine Alexander, VP Training Services, and Doug Hutton, EVP Customer Experience, you’ll discover science-backed techniques to command a premium price while neutralizing competitors. You’ll walk away knowing how to: