Three Tips for Using Buyers’ Insights to Shape Your Sales Kickoff

When preparing for a sales kickoff, most companies default to building an agenda based on what their sales teams think needs work.

But relying solely on sellers’ perspectives and assumptions leaves critical blind spots in your understanding of performance gaps.

When you start with buyer feedback, you can uncover real skills gaps and set an agenda that targets them.

In this checklist, you’ll see how to build a sales kickoff that provides relevant training now and catalyzes continuous improvement throughout the year. You’ll get tips on how to:

• Start with buyer feedback to pinpoint unseen skills gaps
• Prioritize and personalize training to maximize learning
• Continuously measure and modify to keep skills sharp all year