When planning a sales kickoff, most companies default to building the agenda from seller feedback and CRM data.

It feels like the right call—your reps are talking to buyers every day.

But buyer feedback from more than 150,000 B2B purchase decisions shows that sellers and buyers disagree about why deals are won or lost 50–70 percent of the time.

That disconnect means if your kickoff agenda is built on seller input alone, it's built on a blind spot that will never address the real skill gaps keeping your team from winning more deals.

In this e-book, you’ll learn how to flip the script and ground your kickoff in evidence instead of instinct.

Inside, you'll see how to:

• Find the skill gaps that actually affect win rates, not the ones your sellers assume do
• Build the right balance of training and coaching to make behavior change last
• Continually measure progress after kickoff and adjust your plan to keep skills sharp all year

If you want your sales kickoff to do more than energize your team for a week and close the skill gaps that cost you deals, this e-book is for you.