Best Practices Are Not Always The Best Practice

Best practices are not best practices when it comes to sales and marketing. Because they focus on what you are doing versus what your customer is thinking. Decision science instead looks at how customers frame value and make choices. These are the invisible forces you must account for in your marketing messaging and sales conversations.

Join this thought-provoking webcast led by Nick Lee, Professor at Warwick School of Business, and Tim Riesterer, Chief Strategy Officer and researcher for Corporate Visions to learn how:

• Your new logo acquisition approach needs to be different than your customer expansion process.
• Your buyer’s psychology changes, and as a result so must your messaging and sales conversations.
• Your teams can become situationally-relevant in your story building and story telling skills.