You’re not just reporting why deals were lost. You’re influencing how the next ones are won.
With TruVoice win-loss analysis, you turn buyer feedback into insight-fueled messaging, smarter go-to-market strategies, and just-in-time sales coaching.
Win-loss often gets stuck in reporting mode. You collect feedback, build a deck, and hope someone reads it. But in many organizations, that insight never fuels action. The data’s fragmented. The analysis is shallow. And recommendations are too generic to drive strategic change.
“Why we won or lost” is just the start. When you connect buyer feedback to your messaging, enablement, and sales execution, win-loss becomes an integral part of your revenue growth strategy.
TruVoice combines behavioral science, dynamic data collection, and enablement-ready outputs—so you can take win-loss beyond reporting and start using buyer feedback to shape decisions.
With TruVoice, you can turn buyer feedback into action-ready insights that sharpen your go-to-market strategy and improve seller performance.
With over 50,000 interviews across 120,000+ B2B deals, TruVoice is the most experienced Win-Loss provider in the market.
With TruVoice, you can bridge the gap between insight and impact, connecting your buyer insights to the moments that shape your future: roadmap debates, sales conversations, and C-level strategy meetings.
Start using insights to influence action.
“Insights only make an impact when they’re shared and activated. These reports and stories are game changers for us…Our sales team is using buyer feedback in training this week.”
Lindsay Christmas
Compass Group
A: You can—but you’ll only get half the story. Sellers often default to reasons like price or timing. Buyers reveal the deeper truths—how your value was perceived, who influenced the deal, and where your message missed the mark.
A: Most win-loss programs live in Product Marketing—and stay there. TruVoice connects insights to Sales and Enablement too, with targeted coaching recommendations, messaging guidance, and performance trends tied directly to the selling experience.
A: It might—at first. But once reps see the feedback, they become believers, especially when insights come from a trusted third-party. In one customer’s win-loss program, feedback became an integral part of weekly training sessions, and reps began referencing actual buyer quotes in sales calls
A: Yes—especially when the process is buyer-friendly and comes from a third party. One customer reported 20-25 percent response rates on wins and 10-15 percent on losses. Some see over 70 percent participation when timed right.
A: Faster than you think. You can launch with just a few strategic deals and still spot patterns. Many customers get actionable insights within weeks. Some start with at least a 90-day lookback to build an immediate baseline.
A: Yes. TruVoice integrates with Salesforce, Gong, and your enablement platforms, so feedback flows into the systems your teams already use—not into another dashboard they’ll ignore.
Win-loss is just the beginning. Explore additional insights you can gain with TruVoice.
Collect automatic feedback to understand the full story behind every every won, lost, or no-decision deal.
Track which seller behaviors drive wins and which lead to losses, then coach sellers based on skills gaps.
Go beyond NPS and learn why customers stay, leave, or expand—directly from their post-sale feedback.
Let’s put your buyer feedback to work, so you can coach smarter, message sharper, and win more deals.
