E-BOOK

The Great 8 for Acquisition

Learn how to coach your sellers on the eight most critical sales competencies—according to your buyers.

Our research shows that sellers’ self-reported reasons for losing deals differ from buyers’ reasons a startling 50–70 percent of the time.

Here’s the problem: When sales managers look in your CRM for coaching opportunities, they only see the seller’s side of the story. That’s incomplete data. And it’s hobbling your ability to train your sellers on what is holding them back.

You can’t depend on your sellers’ self-reported issues. You need to get your buyers’ perspective.

In this e-book, you’ll learn about the eight most critical sales competencies—according to buyers—uncovered from analyzing over 100,000 deals. Learn how to coach your sellers on these competencies to truly make an impact and win more deals.

Get this e-book to help your sellers:

  • Set the vision for buyers with unexpected insights that differentiate your solution from the competition.
  • Prove the value of your solution and justify the decision to executive decision makers.
  • Seal the deal by delivering compelling communications and taking a creative approach to negotiations.

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You're on your way to helping your sellers master the competencies that truly resonate with your buyers.

The Great 8 for Acquisition

Learn how to coach your sellers on the eight most critical sales competencies—according to your buyers.

Our research shows that sellers’ self-reported reasons for losing deals differ from buyers’ reasons a startling 50–70 percent of the time. Here’s the problem: When sales managers look in your CRM for coaching opportunities, they only see the seller’s side of the story. That’s incomplete data. And it’s hobbling your ability to train your sellers on what is holding them back. You can’t depend on your sellers’ self-reported issues. You need to get your buyers’ perspective. In this e-book, you’ll learn about the eight most critical sales competencies—according to buyers—uncovered from analyzing over 100,000 deals. Learn how to coach your sellers on these competencies to truly make an impact and win more deals. Get this e-book to help your sellers:
  • Set the vision for buyers with unexpected insights that differentiate your solution from the competition.
  • Prove the value of your solution and justify the decision to executive decision makers.
  • Seal the deal by delivering compelling communications and taking a creative approach to negotiations.