Think you know why your deals stall? Think again.
Feedback from 120,000+ B2B opportunities reveals a stunning disconnect about no-decision deals: What sellers report in your CRM differs from buyers’ actual reasons over 50 percent of the time.
So, if you’re relying on CRM data to train your reps, you might be reinforcing the wrong behaviors.
To close this gap, your sellers must:
- Create a compelling reason for buyers to overcome internal inertia
- Focus conversations on business impact, not features and functions
- Counter pricing concerns and other objections with evidence and insight
In this Winsight, you’ll learn what’s really causing deals to stall and how your sellers can take corrective action before opportunities go cold.