Being an account manager can feel like running mission control. You're keeping the partnership on course while stakeholders face different goals, pressures, and incentives, all of which can shift as the partnership evolves.

And as you manage your customer relationships, the biggest risk might be the misalignment you can't see yet—disagreements that slow a decision, stall adoption, or weaken a renewal.

Recognizing competing interests early gives you time to build alignment before the partnership loses momentum.

With this checklist, you can identify where priorities diverge, work through the resulting tension, and protect the partnership as it grows.

Download it now and learn how to:

• Map the stakeholder landscape
  Identify the partnership goal and every stakeholder who influences it, so you know what everyone is working toward and where interests are most likely to diverge.
• Recognize the two types of competing interests
  Spot the difference between a stakeholder misaligned with the partnership goal and stakeholders misaligned with each other, before either one stalls your deal.
• Use tension to build alignment
  Apply both competitive and collaborative tension to bring competing interests into the open, connect stakeholder priorities, and create a path forward everyone can support.

If you want to protect the partnership before competing interests stall it, get this checklist and start mapping where priorities diverge.