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You’re measured on different outcomes—but your success depends on the same buyer decisions. This is where you find the programs and proof built for your goals.
Choose your role to see what that looks like in practice.
When teams rely on opinions, content gets noisy and inconsistent. Our resources are grounded in buyer evidence—so you can sharpen decisions, messaging, and execution.
Find insights, articles, webinars, and more evidence-backed resources to grow revenue.
Virtual presentations have become the standard for selling, but how much do you remember from the last one you saw? Learn more about using PowerPoint vs. whiteboarding, and how to get your audience to actively engage in your presentation.
How can you increase your sellers’ willingness to use new marketing content? In this research brief, you’ll see the results of a two-part behavioral research study from Dr. Leff Bonney in partnership with Allego.
Every level of selling is discovering the power of a consistent, persistent approach to multi-channel, multi-touch messaging and content as part of the disrupted digital buying journey. Learn ways you can implement these techniques in your own organization!
For all the data that measures how quickly organizations respond to their leads, there’s been little to no research that measures whether response times improve close rates—until now. In this research brief, you’ll see the results from a year-long field trial that shows how your response times affect your win rates.
Get the results from a year-long field trial that tracked new inbound opportunities, from created to closed won. You’ll see the difference a day makes in your ability to win deals with prospects, and how your response time can impact the size of those deals.
How much does response time impact your ability to close deals? Find out in this on-demand webinar based on a field trial conducted by Emblaze (formerly B2B DecisionLabs).
You don’t need to simplify complexity. Get this checklist for five neuroscience-backed presentation design principles to make complex concepts more memorable to your buyers.
In this checklist, you’ll learn more about two research-backed segmentation criteria to better predict your buyer’s journey. When you can plan for how buyers will move through their decision-making process, you can take steps to enable your team, influence that process, and make it faster and easier to close the deal.
With the growth of a global economy, conducting business across borders is inescapable, especially with the convenience of virtual platforms. But do people from different cultures process information differently? When presenting to a culturally diverse audience, do you need to simplify complexity, or include additional details?
