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You’re measured on different outcomes—but your success depends on the same buyer decisions. This is where you find the programs and proof built for your goals.
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When teams rely on opinions, content gets noisy and inconsistent. Our resources are grounded in buyer evidence—so you can sharpen decisions, messaging, and execution.
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Your goal isn’t just getting people’s attention—you also need to direct their focus, help them remember the information, and ultimately persuade them to act in your favor. In this research report, you’ll get a look inside your buyer’s brain with insights from eight original neuroscience studies.
Is one kind of Zoom background more effective than others? How does your background choice impact your audience’s attention and memory of the content? Find out how your buyer’s brain reacts to various Zoom backgrounds during virtual meetings.
Recent neuroscience research from Emblaze has provided a look inside the minds of your buyers, how they pay attention, what they remember, and what motivates them to take action. And in this checklist, you’ll get nine tactical tips collected from these neuroscience studies.
Provocative messaging approaches may work wonders when you’re the outsider trying to acquire new customers, but research shows they’re not universally applicable, and that they could even backfire in a renewal selling context.
Face-to-face meetings—with all the stakeholders in the same physical space—are still almost impossible to pull off. So, companies are considering an alternative: hybrid meetings. But is hybrid more effective than fully virtual? Or is the hype around hybrid more about what sellers want, rather than what buyers prefer?
Attention paves the way to memory and decision making. But how do you get attention when you’re not in the same room with your buyers? In this webinar replay, you’ll see results from three research studies based on the neuroscience of attention in virtual settings.
What motivates investors in their decision-making process? And does addressing potential objections upfront impact their decisions? Dr. Carmen Simon, Chief Science Officer at Emblaze, led a neuroscience study to see how investors and analysts react to risk-related information in a first-call presentation.
Is a hybrid method effective for sales presentations? Don’t miss this webinar replay from Dr. Carmen Simon to learn what neuroscience reveals about your buyers’ brains during virtual, phone, and hybrid sales presentations.
Are hybrid presentations more effective than fully virtual meetings? Are people’s brains truly tired of the virtual world? And is there a way to develop a sales presentation that can work in any environment? Dr. Carmen Simon led this neuroscience research study to find out.
What really grabs people’s interest in demand gen messages? Beyond personal preferences, what should your messages include to engage and motivate prospects to respond?
Marketers know that buyers want to see specific, quantified results. Marketing thought leaders and pundits continue to debate whether rational or emotional language is more persuasive. How do you present a convincing business case to prospects so they want to learn more and feel more urgency to act?
Organizations typically create and share their message with customers to influence their behavior or actions. But customers forget 90 percent of the business content they see or read. So, how can customers act on your message if they only remember a tenth of it? How do we even know which tenth they’ll remember?
