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You’re measured on different outcomes—but your success depends on the same buyer decisions. This is where you find the programs and proof built for your goals.
Choose your role to see what that looks like in practice.
When teams rely on opinions, content gets noisy and inconsistent. Our resources are grounded in buyer evidence—so you can sharpen decisions, messaging, and execution.
Find insights, articles, webinars, and more evidence-backed resources to grow revenue.
Should you turn your camera on or off during a virtual call? Dr. Carmen Simon led this neuroscience research study to learn how your buyer’s brain reacts to a virtual presentation with or without the use of a camera.
Your customer left, but is the relationship over for good? Learn how to win back lost customers in this research-packed webinar from Emblaze (formerly B2B DecisionLabs).
Dr. Jonah Berger, one of the world’s foremost authors and researchers on human decision making, joins Tim Riesterer, Chief Visionary at B2B DecisionLabs, to help launch a brand-new research and advisory service that provides insights based on rigorous research studies and real-world execution in B2B marketing, sales, and customer success.
How many attempts do you need to motivate your prospects to take a meeting? What kind of content should you include in your cadences? And does the timing and order in which you send content affect your prospects’ response?
A well-defined sales cadence, when well executed, can drive more engagement, interest, and pipeline opportunities at scale. But like any other sales conversation, you need the right combination of messages, content, and skills to win.
A field trial from Emblaze (formerly B2B DecisionLabs) reveals that sellers miss out on nearly 80 percent of meeting opportunities when they use fewer than five touches.
Dr. Carmen Simon led this neuroscience study to determine whether adding a decorative image to your 10% slide makes the primary message more memorable to your audience. Will adding a picture make your key takeaways more memorable?
Marketers and sellers are often told to “keep it simple” when explaining complex information. Does elaboration make it easier or more difficult for buyers to understand and remember a complex B2B presentation?
Your goal isn’t just getting people’s attention—you also need to direct their focus, help them remember the information, and ultimately persuade them to act in your favor. In this research report, you’ll get a look inside your buyer’s brain with insights from eight original neuroscience studies.
Is one kind of Zoom background more effective than others? How does your background choice impact your audience’s attention and memory of the content? Find out how your buyer’s brain reacts to various Zoom backgrounds during virtual meetings.
Recent neuroscience research from Emblaze has provided a look inside the minds of your buyers, how they pay attention, what they remember, and what motivates them to take action. And in this checklist, you’ll get nine tactical tips collected from these neuroscience studies.
Provocative messaging approaches may work wonders when you’re the outsider trying to acquire new customers, but research shows they’re not universally applicable, and that they could even backfire in a renewal selling context.
