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You’re measured on different outcomes—but your success depends on the same buyer decisions. This is where you find the programs and proof built for your goals.
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When teams rely on opinions, content gets noisy and inconsistent. Our resources are grounded in buyer evidence—so you can sharpen decisions, messaging, and execution.
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A recent brain study from Emblaze provides scientific evidence that video can help your sales message stand out. But how can you apply the research to create attention-grabbing videos your buyers want to watch?
Sales meetings are often stressful, make-or-break experiences. If sellers don’t recognize and respond to potential pitfalls in time, the deal won’t survive. Find out what it takes to succeed in this on-demand webinar with Tim Riesterer and Dr. Leff Bonney.
In this differentiation checklist based on research from Emblaze (formerly B2B DecisionLabs), you’ll get three actionable guidelines to make your solution sound more unique and valuable to buyers.
The typical buying committee now includes as many as 15 decision-makers. And most of them are weighing in from remote locations. How do you get a dispersed group of buyers to make a unified decision? Get the results of a B2B study that measured how multiple buyers simultaneously react to a sales presentation.
Videos promise a more unique, engaging, and personalized experience than text-based emails. But outside of anecdotal evidence about the benefits, there hasn’t been any rigorous research on its effectiveness…until now.
Will using video help your message stand out in the inbox? Does the brain react better to video-based emails compared to text? How do videos affect people’s attention, memory, and motivation to act?
Eighty-three percent of companies believe it’s important to make digital content more interactive. But do interactive tools actually generate more interest than static e-books? Beyond getting prospects to spend more time with your content, does adding interactivity spark more early-stage sales conversations?
It’s no secret that in well-defined categories, many companies can solve the same problems with similar capabilities and pricing. How do you avoid the parity trap? Find out in this report.
How do you convince multiple people in multiple locations to remember and act on your message? Prioritize this on-demand webinar with Dr. Carmen Simon, cognitive neuroscientist and Chief Science Officer at Emblaze.
The typical buying committee now includes as many as 15 different stakeholders, depending on which analyst you ask. And most of these stakeholders are weighing in from different locations. How do you get so many decision-makers to remember and act on your message in a unified way?
E-books or interactive tools: What type of content creates the most early-stage engagement and opportunity pipeline? Results from a new field trial by Emblaze (formerly B2B DecisionLabs) might surprise you).
Does including interactive content in your sales cadences create more engagement, interest, and ultimately, pipeline? Frank Pinder, EVP Digital Transformation at Emblaze, led a field trial to compare how an interactive assessment performs against a traditional e-book in a sales development campaign.
