Competitive Analysis

Fix Your Win Rates with Competitive Analysis

Make buyer feedback your strategic weapon. Reveal how rivals position against you, what resonates in their message, and how to sharpen your differentiation with TruVoice from Corporate Visions.

Where Most Competitive Intel Programs Fall Short

Most competitive intelligence is built by watching competitors, not listening to buyers. See how competitors truly land with buyers, so you can win more competitive deals.
“Before TruVoice, we didn’t really have a single source of truth when it came to win-loss data. We were relying on more anecdotal pieces gathered across our email, Slack, and other channels. So that was quite a challenge.”
Allen Garza
Product Marketing Manager
Learning Pool

Get the Real Story Behind Every Competitive Deal

Capture unfiltered buyer feedback after every competitive decision in TruVoice, so you can understand exactly why competitors win, where your story breaks down, and what to fix.
See How Competitors Sell Inside the Deal
Hear directly from buyers how competitors frame value, what claims resonate, and which tactics win late-stage deals.
Identify What Turns Buyers Away
Learn why your messaging, product, or sales rep missed the mark, so you can find and fix critical missteps.
Find Gaps in Your Positioning
Spot where competitors differentiate and where your story sounds the same. Use buyer feedback to sharpen your messaging.
Track Shifts in Competitive Strategy
Monitor how your top competitors evolve over time and identify emerging competitors, so your teams can be proactive.

Always On Competitive Enablement

With TruVoice, your competitive dashboards automatically update with the latest intel on your competitors, so your reps always see fresh, up-to-date insights.

Unbiased Competitive Intel at Scale

When you collect unbiased buyer feedback after every decision—win, loss, or no decision—you can spot patterns that lead to lost deals and make evidence-backed changes to displace competitors in future deals.

Explore More Ways to Examine Your Approach

Competitive Analysis is one way to gather insight from your buyers. These related analyses help you connect buyer feedback to execution across the customer lifecycle.
Sales Performance Analysis
Identify which seller behaviors drive wins—and coach where deals break down.
Customer Experience Analysis
Go beyond NPS to understand why customers stay, expand, or leave.
Churn Analysis
Explore why customers are leaving and what you can do to retain them.
FAQs

Frequently Asked Questions About Competitive Analysis

We already track competitive deals. Why do we need competitive analysis?

Tracking who you won or lost against doesn’t tell you why. With TruVoice, you hear directly from buyers, so you can understand how your competitors stack up in their words, which aspects of your message work, and where your positioning needs to improve.

You can, but you’ll only get half the story. In 50 to 70 percent of deals, your sellers and your buyers give completely different reasons for what happened. With TruVoice, you get both sides of the story, so you can see where the disconnect is and how to fix it.

Then you’re in a great position to get even better. You can use competitive insights to reinforce what’s working, spot subtle changes in buyer behavior, and prevent competitive losses before they happen.

If you’re in product marketing, competitive analysis helps you sharpen messaging, content, and strategy. But your sales, enablement, and product teams benefit too. Everyone can start working from the same evidence-backed source of truth.

Yes. Your competitive analysis program is tailored to your market, competitors, and specific areas where you need the most insight.

Ready to Get the Real Story Behind Every Competitive Deal?
See how buyer feedback works in TruVoice so you can understand exactly why competitors win, where your story breaks down, and what to fix.