Decode Your Sales Team’s DNA

Discover the sales skills driving your performance—and the gaps slowing it down.

Understand the Building Blocks

Buyer feedback from more than 150,000 decisions has revealed a set of core sales competencies that consistently drive acquisition and expansion outcomes.

Collectively, these are known as The Great 8 Sales Competency Framework.

And they’re not generic skill buckets—they’re specific, evidence-backed competencies that function like your team’s performance DNA, and signal how your team wins or loses deals.
These are the building blocks for successful sales conversations—understand them and you’ll see how your team can win more acquisition and expansion deals.
Learn more about THE Great 8:

Chasing New Business?

The Great 8 for Acquisition:Sales Competencies that Win New Business title on gray background with octopus to the right.
Article
The Great 8 for Acquisition
See which competencies move net-new deals forward—and which ones slow them down.
E-Book
The Great 8 for Acquisition
Understand the science behind the eight competencies that consistently predict wins.

Growing with Your Current Customers?

Article
The Great 8 for Expansion
Learn the skills that matter most for renewals, expansions, and account growth.
E-Book
The Great 8 for Expansion
Understand the science behind the eight competencies that consistently predict wins.

Sequence Your Sales DNA

Use Precision Skills Assessments to see exactly how your sellers perform across The Great 8. Surface what they do well—and which competencies need strengthening.
Precision Skills Intelligence by looking at real-world performance, buyer feedback, and benchmarking
Article
Precision Skills Intelligence
If you’re serious about improving sales performance, it’s time to move beyond self-reported skills assessments and toward Precision Skills Intelligence—a data-driven, real-world approach to evaluating and developing sales capabilities.
Stop Training on Assumptions: Use Sales Skills Assessments to Target Skill Gaps
Article
Stop Training on Assumptions
Get a quick look learn how to replace confidence-based evaluations with evidence-backed competency assessments that reveal what actually drives your win rates.
E-Book
From Assessment to Impact
Take a deeper look at how to use assessments to identify coaching needs and use that information to improve seller performance.

Target and Treat the Gaps

Think CRISPR for sales: Isolate the variants holding your team back, then target them with coaching that changes behavior—all supported by objective performance data.
Winsight
You Can’t Coach What You Can’t See
See how one sales organization used precision assessments and CRM data to uncover the skills gaps that were impacting their win rates.
Are You Coaching in the Dark? The Evidence-Based Path to High-Impact Sales Coaching - Webinar cover
Webinar
Are You Coaching in the Dark?
Hear how to turn your team’s Great 8 competency DNA into a customized coaching plan built for how they’re wired.

See Competency-Based Skills Training in Action

Explore two sample lessons—one built to strengthen acquisition performance and one designed to accelerate expansion growth—and experience how targeted, skill-specific training translates into measurable revenue impact.
Aligning Solutions to Needs - Free course cover
Free Course
Aligning Solutions to Needs
Equip sellers to uncover customer priorities and align solutions directly to the outcomes that matter most—so every conversation advances the deal with relevance and impact.
Define Success Metrics - Free course cover
Free Course
Defining Success Metrics
Enable your team to define clear, measurable success metrics with buyers—establishing value early and reinforcing ROI throughout the sales process.