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Welcome to your go-to hub for all things B2B revenue growth. Whether you’re looking to sharpen your sales skills, refine your strategy, or explore the latest in thought leadership, here’s a wealth of evidence-based insights and resources you won’t find anywhere else.

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Acronyms and Activities Don’t Close Deals: New Sales Methodology Research Reveals What Does - Event cover
Webinars
Acronyms and Activities Don’t Close Deals: New Sales Methodology Research Reveals What Does
See what a real sales methodology looks like. Discover the GTM-aligned activities, skills, and behaviors proven to drive seller performance.
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season-2-episodes-5-8
Podcast Recaps
Elevating Performance in a Changing Market: Advice from Four Revenue Leaders
Learn from sales executives and academics as they share practical insight on strengthening talent, refining customer health strategies, modernizing win-loss analysis,...
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11 effective sales techniques backed by research
Articles
11 Surprisingly Effective Sales Techniques, Backed by Research
Improve how you sell with this collection of the best B2B selling techniques, scientifically tested to improve your sales approach.
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The Great 8 for Acquisition:Sales Competencies that Win New Business title on gray background with octopus to the right.
Articles
The Great 8 for Acquisition: Sales Competencies That Win New Business
Buyer feedback shows 53 percent of lost deals were winnable. Discover the Great 8 seller competencies that drive more new business wins.
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Turn Assessment Data into Targeted Training - Checklist cover over a light teal background
Tools
Turn Assessment Data into Targeted Training
Learn how to turn seller assessment data into targeted, skill-based training that improves seller performance in real deals.
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How to Lead Through Change: Lessons From Four Revenue Leaders--title for article that recaps first four episodes on season two of the podcast. Title and pictures of host Abby Kerr and Tim Riesterer on purple background
Podcast Recaps
How to Lead Through Change: Lessons from Four Revenue Leaders
Learn from sales executives and academics as they share insights on modern leadership, enablement, and buyer engagement in an era of change.
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The Credibility Crisis in B2B Sales: How to Win When Buyers Don’t Believe You - Webinar thumbnail
Webinars
The Credibility Crisis in B2B Sales: How to Win When Buyers Don’t Believe You
Learn what it takes to build credibility and win sales in a skeptical market—so your team can earn trust, stand out, and turn buyer doubt into opportunity.
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Five Signals Your Sales Training Program Needs a Refresh article title with icons describing the five signals including Sales Methodology as a Revenue System, Contextual Customization, Sales Competency in Buyer Terms, Sales Managers as Force Multiplies, and Proof Over Perception
Articles
Five Signals Your Sales Training Needs a Refresh
Buying behavior has changed faster than much of the sales training world has kept up. See if your program needs a refresh with these five signals.
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From Assessment to Impact: Turn Performance Evidence into Seller Success - E-book cover over a teal background
E-books
From Assessment to Impact: Turn Performance Evidence into Seller Success
Learn how to assess, coach, and improve seller performance with buyer-backed evidence, so you can increase win rates and prove real impact.
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