Webinar

The Great Discovery Disconnect: Are You Selling to a Problem That’s Not There?

Learn why 54.5 percent of discovery conversations lead to misaligned solutions and how to transform your discovery from surface-level agreements into closed-won deals using a problem-minded approach.
Doug Hutton
Doug Hutton

SVP Sales
Corporate Visions

Jay Livingston
Jay Livingston

VP Sales
Corporate Visions

Your reps ask great questions. Buyers give thoughtful answers. Everyone leaves the call confident. But 54.5 percent of the time, sellers and buyers walk away misaligned on the problem to be solved. And when that happens—even slightly—the deal is already dead. Join Doug Hutton and Jay Livingston, veteran sales leaders at Corporate Visions with more than four decades of combined experience, for a sharp, evidence-backed look at why discovery carries more weight than you think (and what to do about it). You’ll learn:

  • Why good deals collapse, and reps don’t see it coming
  • A modern discovery framework that adapts to shifting buyer needs
  • Ways to align early, test often, and win more consistently

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The Great Discovery Disconnect: Are You Selling to a Problem That’s Not There?

Learn why 54.5 percent of discovery conversations lead to misaligned solutions and how to transform your discovery from surface-level agreements into closed-won deals using a problem-minded approach.

Your reps ask great questions. Buyers give thoughtful answers. Everyone leaves the call confident. But 54.5 percent of the time, sellers and buyers walk away misaligned on the problem to be solved. And when that happens—even slightly—the deal is already dead. Join Doug Hutton and Jay Livingston, veteran sales leaders at Corporate Visions with more than four decades of combined experience, for a sharp, evidence-backed look at why discovery carries more weight than you think (and what to do about it). You’ll learn:

  • Why good deals collapse, and reps don’t see it coming
  • A modern discovery framework that adapts to shifting buyer needs
  • Ways to align early, test often, and win more consistently