Building your kickoff agenda from seller input alone leaves critical blind spots in your strategy.

Most companies plan their sales kickoff based on what their sales team thinks needs attention—seller recall, manager perception, and a handful of anecdotal deal stories.

But in our research, we found that sellers and buyers disagree about why deals are won or lost 50–70 percent of the time.

Without a clearer view of performance from more than one angle, your kickoff will likely spend time on the wrong problems.

Use this checklist to apply a three-step, evidence-based framework that sharpens your kickoff agenda and turns it into a catalyst for continuous improvement.

Inside, you'll learn how to:

• Find the skill gaps that actually affect win rates, not the ones your sellers assume do
• Structure training and coaching to close the right skill gaps for each seller
• Measure progress after kickoff and keep adjusting your plan to sharpen skills all year

If you want your sales kickoff to address the skill gaps that actually cost you deals, not just the ones your sellers assume do, this checklist is for you.