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So, I just had the most eye-opening chat with Kristen Twining, SVP of Sales for the Americas at FireMon, and let me tell you: This woman is the definition of a powerhouse.
We dove deep into the wild disparity of women in tech sales leadership (no surprises here, but it’s worse than you thought) and how we can actually move beyond just talking about diversity to making real change happen.
Here’s the reality check we all need: while women make up about 25-30 percent of tech sales roles, that number plummets to a measly 12 percent when you look at leadership positions. Twelve percent, people. In 2025. I’ll give you a moment to pick your jaw up off the floor.
T-T-T-Takeaways, Y’all
Bold ambition pays off: Kristen approached her VP on day two of her first post-college job and asked what it would take to get his role—a move that shocked him but set the tone for her career trajectory.
Traditional sales playbooks need updating: Emotional intelligence, especially empathy and active listening, remains undervalued despite research showing women typically steal the show in these areas.
Leadership philosophy worth stealing: “Don’t lead from the top, lead from the front.” Making time for skip-level meetings and intentional connections with emerging talent helps close the gender gap.
The most powerful takeaway for me? As Kristen put it: “Fall seven times, get back up eight.” Whether you’re climbing the corporate ladder or building your own empire, resilience remains the not-so-secret ingredient to success.
If this episode lit a fire under you, do the thing—subscribe, leave a review, or better yet, reach out to a woman in your organization who might benefit from your mentorship. The stats won’t change themselves, folks.
A veteran of global learning and development, Amanda DeVlugt spent 15 years at Hilton crafting leadership programs and revenue growth strategies that transformed operations across international brands. Her expertise in delivering impactful training has reached over 5,000 professionals through 400+ workshops, while her innovative approach to learning has produced more than 200 educational videos on leadership, engagement, and technical processes. As a trusted advisor to top management companies and a skilled facilitator of agile methodologies, Amanda combines her passion for continuous improvement with a talent for creating transformative learning experiences that drive organizational excellence. Amanda is Director of Member Experience and Success at Emblaze, the revenue leaders’ community powered by Corporate Visions.