AI Sales Coaching: The Promise, the Problem, and a Better Path Forward

Sales organizations have invested heavily in AI coaching tools based on a few key promises: faster ramp times, more consistent execution, better conversations.

But as adoption has grown, so has skepticism about its effectiveness.

Most AI coaching tools are built to drive practice, but they're not built to measure whether that practice translates into meaningful performance change. And without that baseline, decisions about where to coach, who to develop, and how to invest are still based on instinct—not evidence.

On July 9, join Tim Riesterer, Chief Strategy Officer at Corporate Visions, and David Shacklette, Founder of Skillcraft, to explore how Precision Skills Assessments provide the signal AI coaching alone can't—so you can finally answer whether your enablement investments are showing returns.

In this session, you'll learn:

• Why performance-based, standardized measurement reveals competency gaps that AI coaching tools can’t
• When to use skills assessments to evaluate performance and amplify your existing AI investments
• How to connect assessment results to targeted interventions that sharpen training, coaching, and SKO planning

Register now and see the better path forward for sales coaching at scale.