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Marketing creates content for sales, but sellers don’t use it. How do you fix this problem? Learn science-backed ways to get sellers engaged and use marketing content.

Virtual sales meetings are here to stay, but there is still a collective concern about sustaining people’s attention in virtual sessions. Find out how to grab and hold your audience’s attention during virtual meetings with these techniques based on neuroscience research.

PowerPoint or whiteboard? Which presentation method should you choose? This article covers the pros and cons of whiteboarding vs. PowerPoint presentations, based on findings from several scientific research studies.

Research-backed ways to improve your chances of maintaining a successful hybrid sales approach now, and in the future.

Your customer success managers' proximity to the customer gives them the unique ability to identify strategic needs and opportunities before anyone else in the business.

High-velocity sales conversations require a distinct set of persuasive selling techniques that facilitate faster, more favorable buying decisions. Here are four scientifically tested tips to disrupt your prospect’s Status Quo Bias and predispose them to choose your solution.

What Is Status Quo Bias? Status Quo Bias is defined as a person’s innate preference for not doing something different from what they’re doing today. Over the years, a number of psychological studies have shown that when faced with a…

In well-defined categories, many companies can solve the same problems with similar capabilities and pricing. So what does it take to create a truly unique value proposition?

Your customer stakeholders invested in your solution because they believed you would make a meaningful contribution toward their strategic business goals. Their decision to continue or increase that investment hinges on your ability to document results toward those goals.

More than ever, your prospects and customers rely on digital content to learn, form opinions, and decide whether your solution will help them meet their business goals. But if the goal is to create content that persuades buyers to choose your solution, why doesn’t most content drive decisions the way it should?

Everyone recognizes the value of storytelling in business. But most marketing stories don’t move the audience to make buying decisions. Here are three science-backed ways to make your marketing stories more engaging, memorable, and persuasive.

Your audience is looking at your content to inform their buying decisions. But how will they remember your message if it looks the same as most other content they see?