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Learn what it means to approach negotiations as a strategist, and why rewiring your approach can help protect your margins—without forcing you to play defense.

Learn how to set pricing boundaries that protect your profitability.

Amanda DeVlugt and Tim Riesterer sat down with professor and master negotiation coach Saad Saad to chat about how sales teams can think more strategically about negotiating and why tension isn’t the villain you might think it is.

In this e-book, Creative Negotiations, you'll learn how sellers can position themselves for success long before formal negotiations begin.

Buyer feedback reveals how to discuss value (not just price) in negotiations, so you can protect your profits.

Plan your next negotiation so you can highlight the value your solution brings, instead of just defending your price.

Plan your next negotiation so you can highlight the value your solution brings, instead of just defending your price.

Find out how to avoid unnecessary discounts, protect your margins, and win more profitable deals.

Discover research-backed techniques to win tough negotiations.

Back in January 2014, This American Life broadcast a segment in which one of the program’s reporters went to several stores, making purchases and using the negotiation technique of asking for a “good guy discount.” The idea is to establish…