Choose your role to see what that looks like in practice.

and Fine-Tune Your Approaches
Find insights, articles, webinars, and more evidence-backed resources to grow revenue.

Learn an evidence-based approach to effectively resolve your buyers’ concerns.

Analysis of customer feedback from hundreds of “at-risk” deals reveals the reasons why some customers choose to leave—and what you can do to make sure yours stay.

Understand, retain, and grow revenue with existing customers by measuring and improving their experiences at important moments.

Find out how to reinforce your customer relationships and reduce churn.

Find out how to proactively prevent customer churn.

Find out how to win renewals and price increase conversations without disrupting your customer relationships.

Get an actionable plan to transform your existing customer base into a profitable growth engine.

Recent research from Gainsight, a customer success software company, paints a gloomy picture for technology companies when it comes to customer renewals and upsells. Almost in an instant, companies are turning nearly all their focus toward keeping and growing their existing customers.

No matter how you phrase it, apologizing to your customers for a service failure is never easy. They’re upset, and you need to find some way to salvage the relationship and their business. But it’s tricky to navigate such a…

Provocative messaging works wonders… except when it doesn’t. Among the exceptional scenarios, it turns out, are sales renewal strategies —a selling situation where marketers and sales pros need to have a compelling answer to the question that’s top of mind…

Start having more effective and impactful in the renewal conversations with your customers.