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You’re measured on different outcomes—but your success depends on the same buyer decisions. This is where you find the programs and proof built for your goals.
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When teams rely on opinions, content gets noisy and inconsistent. Our resources are grounded in buyer evidence—so you can sharpen decisions, messaging, and execution.
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Too much technical information could overwhelm and dissuade potential buyers. Dr. Carmen Simon, Chief Science Officer at Emblaze, shares her latest neuroscience research on how a buyer’s brain reacts to complex content.
To break through buyer inertia and get prospects to leave their current situation, you need to tell a story that makes a compelling case for why they should change, and why they should change now. Learn how to go beyond the typical value proposition and bring your disruption-minded story to life with skills rooted in Decision Science.
New research from Allego and Dr. Leff Bonney, behavioral scientist and Research Director at B2B DecisionLabs, shows that even if you start with identical content, the presenter you choose—and the story they tell—will significantly affect your sellers’ willingness to use it.
Curious what really happens at the largest gathering of digital-first revenue growth leaders? Read about what was seen, heard, and discussed at DigitalNow Revenue Summit 2023.
The bar has never been higher to make sure big changes, like a tech purchase or the rollout of a new sales methodology initiative, are truly worth the time and money spent on them. Learn how to make sure the gambles you take on new sales enablement initiatives pay off.
Are you struggling to keep your buyer’s attention from drifting away? Use the neuroscience-backed tips in this checklist to keep your buyer’s brain from wandering.
Learn how to bring attention back if your buyer’s mind starts to wander in this webinar replay with Dr. Carmen Simon, Chief Science Officer at Emblaze.
When you’re sharing content with your prospects, their minds will drift away from the task at hand at some point. This can be problematic in a sales situation. So how do you refocus the wandering mind? Get this report to find out.
When you’re sitting across from a CXO, you only get one shot to pique their interest. Learn how to create enough urgency to get executive buyers to change now, and build a meaningful business case to help them justify that decision.
All the effort your marketers put into crafting the most persuasive collateral gets wasted if you can’t convince your sellers to use it. Get this checklist for three tips, backed by behavioral research, to motivate your sellers to use new content.
Former customers represent an enticing opportunity to recoup lost revenue. But it’s not an easy conversation. They aren’t motivated by the same messages as existing customers. But these buyers also aren’t quite new prospects. So what’s the best message to use?
Former customers represent an enticing opportunity to recoup lost revenue. But they require an entirely different approach. So how can you win them back? Find out which messages and content get the best response in this on-demand webinar.
