Idea Lab

Conducting business across borders is inescapable in this global economy, especially with the convenience of virtual platforms. But do people from different cultures process information differently? When presenting to a culturally diverse audience, do you need to simplify complexity, or include additional details?

In this session, Dr. Carmen Simon, Chief Science Officer at Corporate Visions, draws on her groundbreaking neuroscience studies from the past three years, diving into the cognitive workings of B2B buyers.

Does your qualification framework tell you anything useful about your buyer? Learn how to improve how you approach qualification and discovery and win more revenue in this on-demand webinar with Doug Hutton, EVP Customer Experience at Corporate Visions.

You hear a lot of people talking about AI, but how are executives actually thinking about and using it? Learn how it’s being considered by the C-suite in this webinar replay. 

Virtual presentations are effective when they are persuasive. But what does it take to be persuasive in a remote environment?

What is a common belief most salespeople have about selling virtually that you can debunk with neuroscience?

Too much technical information could overwhelm and dissuade potential buyers. Dr. Carmen Simon, Chief Science Officer at Emblaze, shares her latest neuroscience research on how a buyer’s brain reacts to complex content.

To break through buyer inertia and get prospects to leave their current situation, you need to tell a story that makes a compelling case for why they should change, and why they should change now. Learn how to go beyond the typical value proposition and bring your disruption-minded story to life with skills rooted in Decision Science.

New research from Allego and Dr. Leff Bonney, behavioral scientist and Research Director at B2B DecisionLabs, shows that even if you start with identical content, the presenter you choose—and the story they tell—will significantly affect your sellers’ willingness to use it.

Curious what really happens at the largest gathering of digital-first revenue growth leaders? Read about what was seen, heard, and discussed at DigitalNow Revenue Summit 2023.

The bar has never been higher to make sure big changes, like a tech purchase or the rollout of a new sales methodology initiative, are truly worth the time and money spent on them. Learn how to make sure the gambles you take on new sales enablement initiatives pay off.

Are you struggling to keep your buyer’s attention from drifting away? Use the neuroscience-backed tips in this checklist to keep your buyer’s brain from wandering.