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You’re measured on different outcomes—but your success depends on the same buyer decisions. This is where you find the programs and proof built for your goals.
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When teams rely on opinions, content gets noisy and inconsistent. Our resources are grounded in buyer evidence—so you can sharpen decisions, messaging, and execution.
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Use this checklist to learn when you should take a more traditional approach in a sale and when you can add more authenticity to your next presentation.
Traditional sales negotiation training teaches salespeople to “power up” or seize the upper hand in a negotiation. But this approach isn’t as effective as it used to be. Watch the replay to learn how to close larger, more profitable deals using science-backed negotiation techniques.
In this webinar, Dr. Carmen Simon, cognitive neuroscientist and Chief Science Officer at Corporate Visions, shares her latest research on how buyers perceive sellers’ authenticity in virtual contexts.
Conducting business across borders is inescapable in this global economy, especially with the convenience of virtual platforms. But do people from different cultures process information differently? When presenting to a culturally diverse audience, do you need to simplify complexity, or include additional details?
In this session, Dr. Carmen Simon, Chief Science Officer at Corporate Visions, draws on her groundbreaking neuroscience studies from the past three years, diving into the cognitive workings of B2B buyers.
Does your qualification framework tell you anything useful about your buyer? Learn how to improve how you approach qualification and discovery and win more revenue in this on-demand webinar with Doug Hutton, EVP Customer Experience at Corporate Visions.
You hear a lot of people talking about AI, but how are executives actually thinking about and using it? Learn how it’s being considered by the C-suite in this webinar replay.
Too much technical information could overwhelm and dissuade potential buyers. Dr. Carmen Simon, Chief Science Officer at Emblaze, shares her latest neuroscience research on how a buyer’s brain reacts to complex content.
To break through buyer inertia and get prospects to leave their current situation, you need to tell a story that makes a compelling case for why they should change, and why they should change now. Learn how to go beyond the typical value proposition and bring your disruption-minded story to life with skills rooted in Decision Science.
New research from Allego and Dr. Leff Bonney, behavioral scientist and Research Director at B2B DecisionLabs, shows that even if you start with identical content, the presenter you choose—and the story they tell—will significantly affect your sellers’ willingness to use it.
