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You’re measured on different outcomes—but your success depends on the same buyer decisions. This is where you find the programs and proof built for your goals.
Choose your role to see what that looks like in practice.
When teams rely on opinions, content gets noisy and inconsistent. Our resources are grounded in buyer evidence—so you can sharpen decisions, messaging, and execution.
Find insights, articles, webinars, and more evidence-backed resources to grow revenue.
Watch this members-only Training Tuesday replay to learn how to use the power of stories to make your message connect with your buyer in an emotional and personal way.
You want to craft persuasive messages that capture your buyer’s attention and engage emotion. However, you might be wondering how specific tools, such as word choice, affect your persuasive power. In this report, you’ll see new findings from neuroscience research that provide concrete, evidence-based guidance for impactful word choices.
With the advancement of AI and automation, Emotional Intelligence is emerging as a quintessential skill that can set top performers apart from the rest. In this report, you’ll learn how Emotional Intelligence (as measured by Emotional Quotient, or EQ), can help you accelerate your skills, better understand buyers, and differentiate from the competition.
Is Emotional Intelligence (EI) mere rhetoric or the unsung hero of sales in the age of automation? As academic research on EI (as measured by EQ) in sales remains scarce, this webinar offers valuable insights into a skill that’s often associated with exceptional outcomes but rarely studied—until now.
People learn better when they observe movement or experience movement. It helps them pay attention, feel motivated, and remember your message more precisely. But in a virtual setting, this might feel like an impossible task. How do you incorporate and invite more movement during your virtual meetings?
Persuasion is pervasive, and harnessing its power can help an organization achieve meaningful goals. The words and pictures you share with buyers have a substantial impact on how persuasive your presentations are. But how do you know you’re selecting just the right ones?
Crafting a persuasive presentation isn’t as easy as you might think. Choosing the wrong words and images can turn off a potential buyer—which means all your wooing was a waste of time. Get this checklist to see four science-backed actions you can take to make your presentation more persuasive.
Our recent survey of sales leaders explores the tech investment priorities and adoption patterns in sales organizations today. Learn what tools they’re prioritizing for investment, what factors are inhibiting adoption, and how sellers are responding to the emergence of generative AI.
Authenticity is one of the gold standards in a buyer-seller relationship because it can inspire engagement and loyalty. But showcasing authenticity can be challenging. Is authenticity a business necessity or a narcissistic tendency? And are the costs of authenticity bigger than the benefits?
Even when you deliver a knock-out sales message, you won’t always get the result you want right away. Why? Because your prospects raise objections. View this to learn how to overcome your buyer’s most deeply-rooted objections.
Discover insights from new research in our upcoming webinar featuring Frank Pinder, EVP of Digital Transformation at Corporate Visions, and Sylvain Tremblay, Chief Revenue Officer at Uniphore. You’ll see the latest data on the effectiveness of video meetings in moving sales opportunities forward.
