Emblaze

Idea Lab

Exclusive research and insights for Emblaze community members. This is where breakthrough revenue ideas go from spark to sales‑ready story.
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  • Brief: Measuring the Messaging Impact of Unconsidered Needs
    At first blush, Voice of the Customer messaging—positioning your solutions in relation to your customer’s stated needs—doesn’t seem like a bad approach. But to create differentiation and avoid the commodity trap, you need to message to the challenges or missed opportunities your customers don’t yet know about.
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