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You’re measured on different outcomes—but your success depends on the same buyer decisions. This is where you find the programs and proof built for your goals.
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When teams rely on opinions, content gets noisy and inconsistent. Our resources are grounded in buyer evidence—so you can sharpen decisions, messaging, and execution.
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Your field is competitive. Do you stand out or blend in? Learn what science says you should do to show your solution is the best option in this webinar replay.
Help a customer’s brain to detect the difference between you and a competitor.
Create assets that are perceived by customers as unique and valuable.
Use science-based techniques that enable customers to remember your value proposition, not your competition’s.
Supply chain disruptions, corresponding shortages, and the “great labor reshuffle” have led to an exceptionally arduous business environment. Learn a science-backed apology framework to positively influence customer goodwill and even increase their loyalty in the process.
Visual metaphors are power tools that can electrify business content, but are you utilizing them effectively in your sales presentations? Find out how to use (and not abuse) metaphors to impact your buyer’s attention, memory, and motivation to act.
Behavioral studies show a 180-degree difference between what motivates new prospects versus existing customers to buy. Get counterintuitive, science-backed skills and techniques to articulate your value and tailor your approach to match your buyer’s motivations in the moment.
Using metaphors can help your audience better understand and remember what is essential in your communication materials. But choosing the wrong metaphors can make your presentation bland and unmemorable. How do you choose the right kinds of metaphors and use them effectively?
A lightbulb can show innovation—but does a metaphor that cliche bring anything to your sales presentation? Find out how to use (and not abuse) metaphors in this webinar with Dr. Carmen Simon.
How do you incorporate more movement into your virtual presentations? Get this checklist for three neuroscience-backed tips about what presentation techniques you can use.
Research shows that the DIQ (Data-Insight-Question) sequence builds trust with your buyers and boosts your persuasive power. Use this checklist to put it into action for your sales conversations.
Can you encourage physical movement in a virtual environment? And if so, how does that movement affect your buyer’s attention, memory, and motivation to act? In this research brief, you’ll see answers to those questions.
Virtual presentations have become the standard for selling, but how much do you remember from the last one you saw? Learn more about using PowerPoint vs. whiteboarding, and how to get your audience to actively engage in your presentation.
