Solutions and such do some things and some other things here Maecenas sed diam eget risus varius blandit sit amet non magna. Aenean lacinia bibendum nulla.
You’re measured on different outcomes—but your success depends on the same buyer decisions. This is where you find the programs and proof built for your goals.
Choose your role to see what that looks like in practice.
When teams rely on opinions, content gets noisy and inconsistent. Our resources are grounded in buyer evidence—so you can sharpen decisions, messaging, and execution.
Find insights, articles, webinars, and more evidence-backed resources to grow revenue.
In this checklist, you’ll learn more about two research-backed segmentation criteria to better predict your buyer’s journey. When you can plan for how buyers will move through their decision-making process, you can take steps to enable your team, influence that process, and make it faster and easier to close the deal.
With the growth of a global economy, conducting business across borders is inescapable, especially with the convenience of virtual platforms. But do people from different cultures process information differently? When presenting to a culturally diverse audience, do you need to simplify complexity, or include additional details?
Almost every company uses segmentation criteria—like personas and industry verticals—to target buyers. But most struggle to make that segmentation actionable.
Almost every company uses segmentation to target buyers, but most struggle to make segmentation actionable for sellers. In this research report, you’ll learn how to use effective segmentation to predict your buyer’s journey and enable your sellers to close more deals.
How can your sellers establish credibility quickly in a virtual environment? What, specifically, can you do to ensure your virtual audiences perceive your sellers—and your message—as credible? Find out in this neuroscience research report from Dr. Carmen Simon.
How do culturally diverse brains react to complex content in a virtual sales meeting? Learn about the latest neuroscience findings from Dr. Carmen Simon in this webinar replay.
Get this research brief, based on an original neuroscience study, to learn how B2B buyers react to one presenter vs. two presenters during a virtual sales meeting.
In this research report from Zoom and Dr. Carmen Simon, you’ll see how the slightest changes to your virtual selling habits can affect your buyer’s attention, motivation, and memory of your message.
There’s a popular adage in content creation called the T3 principle: Tell them what you’re going to tell them, then tell them, then tell them what you told them. But is this amount of cognitive closure sufficient for your buyer? Or does the brain need more?
It’s customary at the beginning of a virtual sales meeting for attendees to introduce themselves and disclose professional (and sometimes personal) details before starting a presentation. But is every type of introduction beneficial? Does the style and length of your introductions affect your buyer’s perception of the presentation that follows?
How can you help your sellers establish credibility quickly and effectively in a virtual setting? Find out in this webinar replay with Dr. Carmen Simon.
Segmentation is a typical practice among B2B companies. But a new behavioral study reveals that common segmentation methods like personas aren’t the best predictors of buying behaviors.
