Solutions and such do some things and some other things here Maecenas sed diam eget risus varius blandit sit amet non magna. Aenean lacinia bibendum nulla.
You’re measured on different outcomes—but your success depends on the same buyer decisions. This is where you find the programs and proof built for your goals.
Choose your role to see what that looks like in practice.
When teams rely on opinions, content gets noisy and inconsistent. Our resources are grounded in buyer evidence—so you can sharpen decisions, messaging, and execution.
Find insights, articles, webinars, and more evidence-backed resources to grow revenue.
Videos promise a more unique, engaging, and personalized experience than text-based emails. But outside of anecdotal evidence about the benefits, there hasn’t been any rigorous research on its effectiveness…until now.
Will using video help your message stand out in the inbox? Does the brain react better to video-based emails compared to text? How do videos affect people’s attention, memory, and motivation to act?
Eighty-three percent of companies believe it’s important to make digital content more interactive. But do interactive tools actually generate more interest than static e-books? Beyond getting prospects to spend more time with your content, does adding interactivity spark more early-stage sales conversations?
It’s no secret that in well-defined categories, many companies can solve the same problems with similar capabilities and pricing. How do you avoid the parity trap? Find out in this report.
How do you convince multiple people in multiple locations to remember and act on your message? Prioritize this on-demand webinar with Dr. Carmen Simon, cognitive neuroscientist and Chief Science Officer at Emblaze.
The typical buying committee now includes as many as 15 different stakeholders, depending on which analyst you ask. And most of these stakeholders are weighing in from different locations. How do you get so many decision-makers to remember and act on your message in a unified way?
E-books or interactive tools: What type of content creates the most early-stage engagement and opportunity pipeline? Results from a new field trial by Emblaze (formerly B2B DecisionLabs) might surprise you).
Does including interactive content in your sales cadences create more engagement, interest, and ultimately, pipeline? Frank Pinder, EVP Digital Transformation at Emblaze, led a field trial to compare how an interactive assessment performs against a traditional e-book in a sales development campaign.
If buyers can’t distinguish your solution from the rest, you look like just one more choice among many viable options. How do you create the competitive separation you need? How do you position your solution in a way that persuades buyers to choose you?
No one wants to believe your solutions are the same as your competitors. Yet, in well-defined categories, multiple companies can feasibly do the same job with similar capabilities and pricing. How do you avoid this parity trap and create the competitive separation you need to stand out?
Your buyers are using digital content to discover, understand, and narrow their options before they make a buying decision. And while you can’t always control when or how they find your content, this research will help make sure they’ll remember you when they do.
From a neuroscience perspective, the visuals you choose for e-books and other content should ease your buyers’ cognitive workload and help them make sense of the information they read. But what kind of visuals are the most effective?
