Emblaze

Idea Lab

Exclusive research and insights for Emblaze community members. This is where breakthrough revenue ideas go from spark to sales‑ready story.
Filters
Filter by Type
Filter by Topic
Sort by
Filter by type
Filter by topic
Sort by
  • Brief: Your Buyer’s Brain on Zoom
    Companies suspect that adding movement could improve their presentations. But will it? And what kind of movement is most effective? Find out how animation and annotation impact virtual presentations.
    Members Only
  • Brief: Does an Interactive Experience Impact Buyer Motivation?
    As the buying journey becomes more self-guided, companies are weighing the benefits of interactive tools that buyers can use to inform their decisions. But does interactivity improve memory and motivation?
    Members Only
  • Video: Getting Inside Your Buyer’s Brain
    Jump into the time machine with us and Rory Sutherland, one of the world’s foremost experts on B2B buying behavior, and watch this on-demand webinar from 2020, where he helps launch B2B DecisionLabs, an earlier iteration of Emblaze!
    Members Only
  • Video: The Neuroscience of Digital Content
    In this on-demand webinar, Dr. Carmen Simon, Chief Science Officer at Corporate Visions and Emblaze, reveals surprising new brain study research that challenges long-held assumptions about marketing and sales content, and how that content influences buyers’ decisions.
    Members Only
  • Report: Making Marketing Memorable
    It’s no longer enough to influence awareness or interest with your messages and content—your marketing organization is now driving buying decisions. Get science-backed strategies to make your marketing more influential in this research report.
    Members Only
  • Video: How to Make Marketing Memorable
    In this on-demand webinar with cognitive neuroscientist and Chief Science Officer Dr. Carmen Simon, you’ll learn practical techniques to activate your buyer’s memory and make your marketing more influential.
    Members Only
  • Video: How to Make Remote Sales Presentations More Memorable
    Seventy-five percent of all sales calls are now virtual. The stakes are high in these situations. Your presentations need to grab and hold your buyers’ attention, cut through distractions, and inspire future action. There’s just one big obstacle in your way: most people will forget up to 90% of what you show them.
    Members Only
  • Video: Virtual Just Became Vital
    When you’re not meeting face-to-face, your presence is reduced to a thumbnail on a web conference. And your sales deck—the one designed to be the backdrop for an in-person conversation—becomes the focus of attention. Is your PowerPoint up to the task?
    Members Only
  • Video: Selling Through Covid-19 – How to Make Your Remote Selling Presentation Memorable
    Research shows that people will naturally only retain about 10 percent of the info you share with them. To cut through distractions, your presentation visuals need to keep your audience engaged and deliver a highly memorable message that inspires your prospects to act in your favor. Can your PowerPoint carry the day?
    Members Only
  • Video: The Keys to a Great Remote Sales Presentation
    In this webinar replay with the National Sales Conference and Corporate Visions’ Chief Science Officer, Dr. Carmen Simon, you’ll learn how brain science and research-backed design can help you create remote sales presentations that your customers will remember.
    Members Only
  • Video: The Expansion Sale
    New research proves that buying psychology in renewal and expansion conversations is 180 degrees different than in acquisition conversations. And if you don’t tailor your sales and marketing approach to meet these unique pressures and demands, you’re putting most of your revenue at risk.
    Members Only
  • Video: Could a Robot Create Your Content?
    You use algorithms to research prospects, qualify leads, and in some cases, even write and edit your content for you. But how much automation is too much? Watch this on-demand webinar to explore the ideal, science-backed balance when engaging your customers.
    Members Only
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • Next