Emblaze

Idea Lab

Exclusive research and insights for Emblaze community members. This is where breakthrough revenue ideas go from spark to sales‑ready story.
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  • Training Replay
    Training Tuesday: Turn Lost Customers into Comeback Stories
    Watch this session to learn how to turn former customers into valuable partners once again—by meeting them where they are.
    Members Only
  • Training Replay
    Training Tuesday: From Personalized Outreach to Prospecting Success
    Watch this replay to learn how to cut through the noise and connect with high-value prospects, giving you and your team renewed power to fill your pipeline.
    Members Only
  • Training Replay
    Training Tuesday: Recover Customer Relationships When Things Go Wrong
    Something inevitably will get goofed up with a customer account. Watch this Training Tuesday replay to learn how to handle a customer crisis in a way that not only rescues the relationship, but can advance it to an even higher level.
    Members Only
  • Checklists
    Checklist: How to Design and Deliver Your Next Sales Presentation
    The promise of AI to be just as good as people at designing and delivering a sales presentation is alluring. But in reality, can it be as persuasive as a human?
    Members Only
  • Research Report
    Article: Rethinking Discovery in the Age of the Self-Informed Buyer
    Discovery used to be straightforward: a buyer reached out, shared their needs, and you worked together to find the right solution. But today’s buyers are coming to the table with a head start—or at least, they think they are. What’s a sales leader to do?
    Members Only
  • Training Replay
    Training Tuesday: Overcome Buyer Objections
    Even when you deliver a knock-out sales message, you won’t always get the result you want right away. Why? Because your prospects raise objections. Watch to learn how to overcome your buyer’s most deeply-rooted objections.
    Members Only
  • Video
    Member Story: Chris Kingman, NielsenIQ
    In a sea of never-ending requests, enablement leaders need a North Star to guide their efforts. Chris Kingman from NielsenIQ and Revenue Enablement Society uses Emblaze as that North Star in charting his career and the way that he practices enablement. With Emblaze, he has ongoing access to his customers—sales leaders.
  • Checklists
    Checklist: Assess and Reset Misguided Buying Decisions
    Use this checklist to spot signs your buyer might be overly committed to their approach during your next discovery conversation and learn how to get them back on the right track.
    Members Only
  • Video
    Growth Spark: Scaling Processes when Resources are Tight
    Hear from sales leader Lori Harmon why being clear on your company’s value proposition and taking an omnichannel approach are the keys to scaling at any size.
    Members Only
  • Video
    Member Story: Hannah Pencek, Vonage
    Revenue leaders need community with one another to grow professionally. Whether meeting on a local, national, or global level with fellow Emblaze members, Hannah Pencek from Vonage credits her membership with meaningful long-term relationships and bold new ideas.
  • Video
    Growth Spark: Hiring Right = High Retention Rates
    Knowing what qualities to screen for when interviewing sellers is critical to creating a high-performing team. Learn what IBM leader Aaron Carman looks for when he’s adding to his team.
    Members Only
  • Research Report
    Research Report: Is AI Ready to Design and Deliver Sales Presentations?
    Currently, the evaluation of AI image-to-text tools is based on heated opinions. In this report, you’ll get neuroscience-based answers to the question: What is the impact of AI design compared to human design on the buyer’s brain?  
    Members Only
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