Page 9 – Corporate Visions

Growth Programs
- Your Growth Priorities
  
  Pick the priority you need to fix first and get a clear starting point.
  
  Acquire More Customers
  
  Expand and Retain Customers
  
  Create Winnable Pipeline
  
  Improve Win Rates
  
  Protect Your Profit Margins
  
  Measure and Manage Performance
  
  Evolve Your Sales Methodology
  
  Targeted Solutions
  
  Find the targeted support you need right now—and plan your next step.
  
  Precision Skills Assessments
  
  Pinpoint skill gaps, then target coaching and training.
  
  Sales
  Training
  
  Build the skills that change buyer decisions in real calls.
  
  Messaging
  
  Align teams on a story buyers believe—and act on.
  
  Leadership and Coaching
  
  Make coaching consistent, specific, and measurable.
  
  Buyer
  Insights
  
  Use buyer feedback to improve decisions and performance.
  
  Solutions
  Overview
  
  See the full portfolio and choose your next step.
  
  Not Sure Where to Start?
  
  Learn more about our targeted solutions and see what fits the gap you’re seeing.
  
  Explore Solutions
Who We Serve
- Who We Serve
  
  You’re measured on different outcomes—but your success depends on the same buyer decisions. This is where you find the programs built for your goals.
  
  Choose your role to see what that looks like in practice.
  
  Explore by Role
  
  Role-Based Solutions
  
  Find the solutions that map to your responsibilities—and the outcomes you’re expected to deliver.
  
  Sales
  Enablement
  
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  Sales
  Leaders
  
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  Product
  Marketing
  
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  Account
  Management
  
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  Executive
  Leaders
  
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  All Roles
  
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  Case Studies
  
  See how top companies are overcoming their toughest revenue challenges to achieve lasting success.
  
  View Case Studies
Approach
- Overview
  
  Most providers sell pieces of the puzzle. We deliver a connected revenue performance system—so training, messaging, and coaching reinforce the behaviors that grow revenue.
  
  See what makes Corporate Visions different—and how we translate research into execution.
  
  Why Corporate Visions
  
  Why Corporate Visions
  
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  Our Research Methodology
  
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  Sales Competency Framework
  
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  Just-in-Time Enablement
  
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  See the Evidence Behind the Work
  
  See the methodology behind our buyer decision research—and how it turns into practical execution.
  
  Research Methodology

Community
- Emblaze Community
  
  Get perspective—and pressure-test your plans with peers.
  
  Upcoming Events
  
  Emblaze Resources
  
  Stop guessing. Get the research and tools members actually use.
  
  Explore Resources
  
  Research
  
  Podcast
  
  Explore Membership
  
  Join live executive forums, retreats, and local gatherings—so you can sharpen strategy with people who carry the same number.
  
  Member Stories
  
  See how members use Emblaze insights to make smarter bets.
  
  Member Stories
  
  Sponsorships
  
  Put your brand in front of senior revenue and enablement decision makers.
  
  Sponsorship Info
  
  Get the Playbooks Everyone Copies
  
  Four top companies. Four revenue engines the rest of the market studies. See their leaders' case studies from our annual Summit.
  
  REQUEST REPLAYS
  
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Resources
- Overview
  
  When teams rely on opinions, content gets noisy and inconsistent. Our resources are grounded in buyer evidence—so you can sharpen decisions, messaging, and execution.
  
  Find insights, articles, webinars, and more evidence-backed resources to grow revenue.
  
  Browse the Resource Library
  
  Articles
  
  E-Books
  
  Events
  
  Guides
  
  Podcast Recaps
  
  Tools
  
  Webinars
  
  Winsights
  
  Event
  
  Missed NEXT Revenue Summit?
  
  Request the replays and see case studies from ADP, IBM, Salesforce, and Stripe.
  
  Request The Replays
  
  The Great 8 for Acquisition
  
  Discover the evidence-backed sales competencies that drive more new business wins.
  
  Read the Article
  
  Modern Discovery Tactics for the Pre-Convinced Buyer
  
  Learn a new, research-backed approach to sales discovery—built for today’s buyers.
  
  Watch the Webinar

Uncategorized

Customer Churn is Coming. What Can You Do?

Recent research from Gainsight, a customer success software company, paints a gloomy picture for technology companies when it comes to customer renewals and upsells. Almost in an instant, companies are turning nearly all their focus toward keeping and growing their existing customers.

Tim Riesterer
April 17, 2020

Uncategorized

Virtual Selling Excellence: Essential Skills and Strategies for Sales Organizations to Thrive

Virtual selling is here to stay. This comprehensive article provides sales organizations with essential strategies to master digital and remote sales conversations. With science-backed techniques to maximize your success in the virtual sales environment, you can use this practical resource to adapt your digital sales approach and exceed your quota.

Anton Rius
March 20, 2020

Uncategorized

Everything You Need to Know About Whiteboarding in Sales

With proper execution, whiteboarding has the ability to shorten sales cycles and build greater trust with buyers. In fact, our research shows that simple, concrete, hand-drawn visuals on a whiteboard improves your presentation quality, credibility, and persuasive impact.

Tim Riesterer
February 14, 2020

Uncategorized

Selling to the C-Suite: How to Get Executive Decision Makers to Act Now

Confidence and competence. All too often, that’s what salespeople lack when selling to the C-suite and other financial decision-makers. In fact, Corporate Visions research found that most companies aren’t satisfied with their ability to tell an executive-level story. 67 percent…

Jim Druckrey
February 5, 2020

Uncategorized

Avoid These Critical Mistakes in Your Quarterly Business Reviews

While you’re having a quarterly business review with your customer about utilization metrics and project status updates, that same customer’s name is moving through your competitor’s sales funnel. How well are you protecting that customer relationship from your competition?

Nicci Nesmith Hammerel
January 24, 2020

Uncategorized

Sales Strategy: What’s Most Effective? A Great Message!

If your sales force can’t communicate value—why your solution is different, better, and worth more—your sales strategy won’t help you get more sales. So, what can you do? In this article, you’ll learn 10 research-backed tips for building a sales strategy that actually works.

Tim Riesterer
November 22, 2019

Uncategorized

Are Buyer Personas Sabotaging Your Sales?

You don’t need to focus your sales messaging on your prospect's title, position, or persona. Instead, speak to your prospect’s situation. Help your buyers realize that their current approach is so limiting that it puts their strategic objectives and/or their desired outcomes at risk.

Tim Riesterer
November 8, 2019

Uncategorized

Executive-Level Selling: How to Actually Gain Access to the C-Suite

The most popular approach to executive-level selling is the least effective, according to behavioral research from Emblaze and Corporate Visions. Conventional wisdom about executive selling says that if you want to talk with an executive, you need to talk like…

Tim Riesterer
November 1, 2019

Uncategorized

Sales Value Proposition: How to Build and Deliver a Powerful SVP

Your sales value proposition, or SVP, is a powerful messaging tool for communicating the unique value of the solution you’re selling. Unfortunately, most value propositions in sales fall short of delivering on that promise. According to research by SiriusDecisions, only 10…

Tim Riesterer
September 17, 2019

Uncategorized

How to Drive More Growth from Customer Expansion Conversations

The sale isn’t over just because your prospect becomes a customer. There’s still ample opportunity to grow revenue from customer expansion—nurturing your existing customer relationships, helping them see the value of growing with your solution, and continuing to build loyalty over time.

Tim Riesterer
July 18, 2019

Uncategorized

What You Need to Know About the Challenger Sales Model

Challenging buyers to disrupt their status quo, change, and choose you. This strategy, as popularized by the Challenger Sales Model, is one of the most recognized sales training methods today. But where did it come from? And is it effective for every selling and buying situation?

Tim Riesterer
June 20, 2019

Uncategorized

What Kind of B2B Marketing Personalization Gets Results?

How to make B2B marketing personalization successful and effective

When it comes to B2B marketing personalization, most marketers believe the more personalized your message, the better your results. Our research backs this up. 58 percent of B2B marketers we surveyed believed the highest effort personalization method is the most…

Tim Riesterer
May 30, 2019